Market revenue in 2023 | USD 10,502.0 million |
Market revenue in 2030 | USD 16,423.6 million |
Growth rate | 6.6% (CAGR from 2023 to 2030) |
Largest segment | Tractors |
Fastest growing segment | Tractors |
Historical data covered | 2018 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Tractors |
Key market players worldwide | Deere & Co, CNH Industrial NV, AGCO Corporation, Kubota Corp, Mahindra & Mahindra Ltd DR |
Tractors was the largest segment with a revenue share of 100% in 2023. Horizon Databook has segmented the Europe farm equipment rental market based on tractors covering the revenue growth of each sub-segment from 2018 to 2030.
European Union agricultural policies and subsidies support the adoption of efficient and sustainable farming practices. Programs such as the Common Agricultural Policy (CAP) provide financial incentives for farmers to invest in modern equipment and technology.
Rental services align with these policies by offering farmers access to subsidized machinery, fostering market demand for rental solutions in compliance with EU standards. Additionally, Europe has stringent environmental regulations aimed at reducing emissions, conserving resources, and promoting sustainable farming practices.
Rental equipment providers offer machinery that meets these regulatory standards, such as low-emission engines and precision farming technologies. Renting allows farmers to comply with regulations without investing in costly equipment upgrades, thereby supporting sustainable agriculture initiatives.
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