U.S. False Eyelashes Market Size & Outlook, 2024-2030

The false eyelashes market in the United States is expected to reach a projected revenue of US$ 817.9 million by 2030. A compound annual growth rate of 6.1% is expected of the United States false eyelashes market from 2025 to 2030.
Revenue, 2024 (US$M)
$573.8
Forecast, 2030 (US$M)
$817.9
CAGR, 2025 - 2030
6.1%
Report Coverage
U.S.

U.S. false eyelashes market highlights

  • The U.S. false eyelashes market generated a revenue of USD 519.2 million in 2022 and is expected to reach USD 817.9 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 5.8% from 2023 to 2030.
  • In terms of segment, strips was the largest revenue generating product in 2022.
  • Individual is the most lucrative product segment registering the fastest growth during the forecast period.


False eyelashes market data book summary

Market revenue in 2022USD 519.2 million
Market revenue in 2030USD 817.9 million
Growth rate5.8% (CAGR from 2022 to 2030)
Largest segmentStrips
Fastest growing segmentIndividual
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationStrips, Cluster/Accent, Individual
Key market players worldwideDell Technologies Inc Ordinary Shares - Class C, The Estee Lauder Companies Inc Class A, Pacific Current Group Ltd, Inter Parfums Inc, Kiss Products, Huda Beauty, House of Lashes, The Beauty Box


Other key industry trends

  • In terms of revenue, U.S. accounted for 30.5% of the global false eyelashes market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. false eyelashes market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 817.9 million by 2030.

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False Eyelashes Market Companies

Name Profile # Employees HQ Website

U.S. false eyelashes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to false eyelashes market will help companies and investors design strategic landscapes.


Strips was the largest segment with a revenue share of 40.52% in 2024. Horizon Databook has segmented the U.S. false eyelashes market based on strips, cluster/accent, individual covering the revenue growth of each sub-segment from 2018 to 2030.


The U.S. economy is highly developed. The country along with having the largest economy has the second-highest purchasing power parity. These factors play a crucial role in the growth of fake eyelashes market in the country.

Furthermore, it has been observed that most of the people in the U.S. prefer bold and heavy makeup. In the last five years, false eyelashes have made a comeback. Celebrities including Lady Gaga, Lizzo, Lily Collins have proved to be major influencers.

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  • Our clientele includes a mix of false eyelashes market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. false eyelashes market , including forecasts for subscribers. This country databook contains high-level insights into U.S. false eyelashes market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. false eyelashes market size, by product, 2017-2030 (US$M)

U.S. False Eyelashes Market Outlook Share, 2024 & 2030 (US$M)

U.S. false eyelashes market size, by product, 2017-2030 (US$M)

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