Latin America Enterprise Video Market Size & Outlook
Latin America enterprise video market, 2018-2030 (US$M)
Related Markets
Latin America enterprise video market highlights
- The Latin America enterprise video market generated a revenue of USD 879.0 million in 2023.
- The market is expected to grow at a CAGR of 16.4% from 2024 to 2030.
- In terms of segment, solution was the largest revenue generating component in 2023.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.
Latin America data book summary
| Market revenue in 2023 | USD 879.0 million |
| Market revenue in 2030 | USD 2,540.4 million |
| Growth rate | 16.4% (CAGR from 2023 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
| Key market players worldwide | Adobe Inc, Avaya, Brightcove Inc, Cisco Systems Inc, International Business Machines Corp, Kaltura Inc, Microsoft Corp, Vidyo, VBrick, Poly |
Other key industry trends
- In terms of revenue, Latin America region accounted for 4.7% of the global enterprise video market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 10,161.7 million by 2030.
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Enterprise Video Market Scope
Enterprise Video Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Latin America enterprise video market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to enterprise video market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 56.81% in 2023. Horizon Databook has segmented the Latin America enterprise video market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.
The HubSpot Content Trends Survey, 2017, revealed that around 62% of Latin American consumers highlighted videos as their favorite content form. Hence, businesses are utilizing video-based content for marketing purposes.
In Latin America, businesses are adopting enterprise video solutions for marketing campaigns, improving social media engagement, and providing relevant video content to their customers. In Brazil, the increasing adoption of digital media and digital video content across various industry verticals is expected to drive the adoption of enterprise video solutions in the country.
Brazil is considered the largest internet advertising market in Latin America. The aggressive investments in social media advertising coupled with the growing inclination of viewers toward different streaming solutions are expected to drive the adoption of enterprise video solutions in the country.
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Target buyers of Latin America enterprise video market databook
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Our clientele includes a mix of enterprise video market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America enterprise video market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America enterprise video market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Latin America enterprise video market size, by country, 2018-2030 (US$M)
Latin America Enterprise Video Market Outlook Share, 2023 & 2030 (US$M)
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