North America Edtech Content Market Size & Outlook

The edtech content market in North America is expected to reach a projected revenue of US$ 41,800.1 million by 2030. A compound annual growth rate of 13.4% is expected of North America edtech content market from 2024 to 2030.
Revenue, 2023 (US$M)
$17,379.7
Forecast, 2030 (US$M)
$41,800.1
CAGR, 2024 - 2030
13.4%
Report Coverage
North America

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North America edtech content market, 2018-2030 (US$M)

North America edtech content market, 2018-2030 (US$M)

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North America edtech content market highlights

  • The North America edtech content market generated a revenue of USD 17,379.7 million in 2023.
  • The market is expected to grow at a CAGR of 13.4% from 2024 to 2030.
  • In terms of segment, business was the largest revenue generating end-user in 2023.
  • Consumer is the most lucrative end-user segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.

North America data book summary

Market revenue in 2023USD 17,379.7 million
Market revenue in 2030USD 41,800.1 million
Growth rate13.4% (CAGR from 2023 to 2030)
Largest segmentBusiness
Fastest growing segmentConsumer
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBusiness, Consumer
Key market players worldwideCoursera Inc, 2U Inc, Udemy Inc, Pearson PLC, Khan Academy

Other key industry trends

  • In terms of revenue, North America region accounted for 47.3% of the global edtech content market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 21,510.3 million by 2030.

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EdTech Content Market Scope

EdTech Content Market Companies

Name Profile # Employees HQ Website
Khan Academy View profile 101-250 Port Washington, New York, United States, North America http://khanacademy.org/
Pearson PLC View profile 17612 80 Strand, London, United Kingdom, WC2R 0RL https://plc.pearson.com
2U Inc View profile 5568 7900 Harkins Road, Lanham, MD, United States, 20706 https://www.2u.com
Udemy Inc View profile 1443 600 Harrison Street, 3rd Floor, San Francisco, CA, United States, 94107 https://www.udemy.com
Coursera Inc View profile 1295 381 E. Evelyn Avenue, Mountain View, CA, United States, 94041 https://www.coursera.org

North America edtech content market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to edtech content market will help companies and investors design strategic landscapes.


Business was the largest segment with a revenue share of 68.65% in 2023. Horizon Databook has segmented the North America edtech content market based on business, consumer covering the revenue growth of each sub-segment from 2018 to 2030.


  • North America EdTech Content End-user Outlook (Revenue, USD Million, 2018-2030)
    • Business
    • Consumer
  • North America EdTech Content Sector Outlook (Revenue, USD Million, 2018-2030)
    • Higher Education
    • Others
    • K-12
    • Preschool

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Target buyers of North America edtech content market databook

  • Our clientele includes a mix of edtech content market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the North America edtech content market , including forecasts for subscribers. This continent databook contains high-level insights into North America edtech content market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America edtech content market size, by country, 2018-2030 (US$M)

North America EdTech Content Market Outlook Share, 2023 & 2030 (US$M)

North America edtech content market size, by country, 2018-2030 (US$M)

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