Japan Draught Beer Market Size & Outlook, 2024-2030

The draught beer market in Japan is expected to reach a projected revenue of US$ 1,836.2 million by 2030. A compound annual growth rate of 6% is expected of Japan draught beer market from 2025 to 2030.
Revenue, 2024 (US$M)
$1,292.6
Forecast, 2030 (US$M)
$1,836.2
CAGR, 2025 - 2030
6%
Report Coverage
Japan

Japan draught beer market highlights

  • The Japan draught beer market generated a revenue of USD 1,222.3 million in 2023 and is expected to reach USD 1,836.2 million by 2030.
  • The Japan market is expected to grow at a CAGR of 6% from 2024 to 2030.
  • In terms of segment, keg beer was the largest revenue generating type in 2023.
  • Keg Beer is the most lucrative type segment registering the fastest growth during the forecast period.


Draught beer market data book summary

Market revenue in 2023USD 1,222.3 million
Market revenue in 2030USD 1,836.2 million
Growth rate6% (CAGR from 2023 to 2030)
Largest segmentKeg beer
Fastest growing segmentKeg Beer
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationKeg Beer, Cask Beer
Key market players worldwideHeineken NV, Anadolu Efes Biracilik ve Malt Sanayi AS ADR, Molson Coors Beverage Co Class A, China Resources Beer (Holdings) Co Ltd, Carlsberg A/S Class B, Kirin Holdings Co Ltd


Other key industry trends

  • In terms of revenue, Japan accounted for 2.9% of the global draught beer market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China draught beer market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 327.5 million by 2030.

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Draught Beer Market Scope

Draught beer market segmentation & scope
Keg Beer
Cask Beer
Super Premium
Premium
Regular
Commercial Use
Home Use
Macro Breweries
Microbreweries

Draught Beer Market Companies

Name Profile # Employees HQ Website

Japan draught beer market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to draught beer market will help companies and investors design strategic landscapes.


Keg beer was the largest segment with a revenue share of 72.69% in 2024. Horizon Databook has segmented the Japan draught beer market based on keg beer, cask beer covering the revenue growth of each sub-segment from 2018 to 2030.


In Japan, both domestic and international draught beer brands are available, catering to a diverse range of tastes. Some popular domestic draught beer brands include Asahi, Kirin, Sapporo, and Suntory, which are widely enjoyed across the country. Internationally, brands like Heineken, Guinness, and Budweiser also have a presence in the Japanese market, offering consumers a variety of options.

Draught beer is quite popular in Japan, particularly in izakayas (Japanese pubs), bars, and restaurants. It is often preferred for its freshness and quality, and many establishments take pride in serving a selection of draught beers to their patrons.

The Japanese beer scene is vibrant and constantly evolving, with a growing interest in craft beer and specialty brews. Microbreweries and craft beer bars have been on the rise, catering to a niche market of beer enthusiasts looking for unique and innovative flavours.

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Horizon Databook provides a detailed overview of country-level data and insights on the Japan draught beer market , including forecasts for subscribers. This country databook contains high-level insights into Japan draught beer market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Japan draught beer market size, by type, 2018-2030 (US$M)

Japan Draught Beer Market Outlook Share, 2024 & 2030 (US$M)

Japan draught beer market size, by type, 2018-2030 (US$M)

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