Market revenue in 2023 | USD 18,470.6 million |
Market revenue in 2030 | USD 24,947.0 million |
Growth rate | 4.4% (CAGR from 2023 to 2030) |
Largest segment | Keg beer |
Fastest growing segment | Keg Beer |
Historical data covered | 2018 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Keg Beer, Cask Beer |
Key market players worldwide | Heineken NV, Anadolu Efes Biracilik ve Malt Sanayi AS ADR, Molson Coors Beverage Co Class A, China Resources Beer (Holdings) Co Ltd, Carlsberg A/S Class B, Kirin Holdings Co Ltd |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to draught beer market will help companies and investors design strategic landscapes.
Keg beer was the largest segment with a revenue share of 50.08% in 2023. Horizon Databook has segmented the Europe draught beer market based on keg beer, cask beer covering the revenue growth of each sub-segment from 2018 to 2030.
The European alcohol sector is diverse, consisting primarily of small and medium-sized businesses such as microbreweries and breweries functioning at the municipal, regional, or national levels. It also includes large European brewers like Anheuser-Busch InBev (Belgium), Carlsberg Group (Denmark), and Heineken (Netherlands), world leaders in their respective industries. The recent rise of new micro and small breweries is a key indicator of the industry's potential for innovation and has led to the growth of home beer brewing in the region.
According to the Brewers of Europe, beer consumption in European Union was 342,212 thousand hectoliters in 2021, a 0.25% increase over 2020. Moreover, commercial retailers, including major retail chains, are embarking on draught beer experiments by incorporating draught beer offerings into their stores. This initiative involves the installation of draught beer dispensers or the creation of dedicated draught beer sections in selected supermarket locations.
Their goal is to enhance the shopping experience for customers and capitalize on the increasing demand for craft and specialty beers. In December 2021, the U.K. supermarket group Asda initiated an intriguing draught beer experiment by partnering with Craft on Draft. This venture was aimed at exploring new avenues in the retail beer market by introducing draught beer offerings within its stores. As part of this experiment, Asda installed dedicated draught beer sections.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe draught beer market , including forecasts for subscribers. This continent databook contains high-level insights into Europe draught beer market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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