Europe Diving Tourism Market Size & Outlook, 2023-2030

The diving tourism market in Europe is expected to reach a projected revenue of US$ 3,112.6 million by 2030. A compound annual growth rate of 8.8% is expected of Europe diving tourism market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,722.0
Forecast, 2030 (US$M)
$3,112.6
CAGR, 2024 - 2030
8.8%
Report Coverage
Europe

Europe diving tourism market highlights

  • The Europe diving tourism market generated a revenue of USD 1,722.0 million in 2023.
  • The market is expected to grow at a CAGR of 8.8% from 2024 to 2030.
  • In terms of segment, scuba diving was the largest revenue generating diving type in 2023.
  • Scuba Diving is the most lucrative diving type segment registering the fastest growth during the forecast period.
  • Country-wise, UK is expected to register the highest CAGR from 2024 to 2030.

Europe data book summary

Market revenue in 2023USD 1,722.0 million
Market revenue in 2030USD 3,112.6 million
Growth rate8.8% (CAGR from 2023 to 2030)
Largest segmentScuba diving
Fastest growing segmentScuba Diving
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationScuba Diving, Free Diving
Key market players worldwideThe Natural Travel Collection, Bluewater Travel, Scuba Travel, Divers Den, Dive Adventures Asia, ZuBlu, Professional Association of Diving Instructors

Other key industry trends

  • In terms of revenue, Europe region accounted for 37.8% of the global diving tourism market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 2,546.3 million by 2030.

Scuba diving was the largest segment with a revenue share of 78.3% in 2023. Horizon Databook has segmented the Europe diving tourism market based on scuba diving, free diving covering the revenue growth of each sub-segment from 2018 to 2030.


The market for diving tourism in Europe is a significant and growing industry. Europe is a popular place for dive tourism, especially in Germany, France, and the U.K. Divers are drawn to Europe because of its coastline and rich marine species.

For instance, the Adriatic Sea, which borders Italy, Croatia, and Montenegro, is renowned for its crystal-clear waters and rich marine ecosystem. Sustainable dive locations with high standards for health and safety are appealing to European divers.

Moreover, the demand for diving in Europe varies by country and region, but overall, diving is a popular activity in Europe, particularly in countries with coastlines and warm climates. According to a report by the European Travel Commission, the Mediterranean region is the most popular area for diving tourism in Europe, with countries such as Spain, Italy, and Croatia being popular destinations.

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Diving Tourism Market Companies

Name Profile # Employees HQ Website

Europe diving tourism market size, by country, 2018-2030 (US$M)

Europe Diving Tourism Market Outlook Share, 2023 & 2030 (US$M)

Europe diving tourism market size, by country, 2018-2030 (US$M)

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