Middle East & Africa Disposable Hygiene Products Market Size & Outlook

The disposable hygiene products market in Middle East & Africa is expected to reach a projected revenue of US$ 21,357.5 million by 2030. A compound annual growth rate of 4.8% is expected of Middle East & Africa disposable hygiene products market from 2024 to 2030.
Revenue, 2023 (US$M)
$15,366.9
Forecast, 2030 (US$M)
$21,357.5
CAGR, 2024 - 2030
4.8%
Report Coverage
Middle East & Africa

MEA disposable hygiene products market highlights

  • The MEA disposable hygiene products market generated a revenue of USD 15,366.9 million in 2023.
  • The market is expected to grow at a CAGR of 4.8% from 2024 to 2030.
  • In terms of segment, baby diapers was the largest revenue generating product in 2023.
  • Adult Diapers is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.

MEA data book summary

Market revenue in 2023USD 15,366.9 million
Market revenue in 2030USD 21,357.5 million
Growth rate4.8% (CAGR from 2023 to 2030)
Largest segmentBaby diapers
Fastest growing segmentAdult Diapers
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSanitary Napkins, Tampons, Toilet Paper, Tissue paper, Wipes, Baby Diapers, Adult Diapers
Key market players worldwideProcter & Gamble Co, Kimberly-Clark Corp, Johnson & Johnson, Essity AB Class B, Unicharm Corp, Ontex Group NV, Kao Corp, Edgewell Personal Care Co, Hengan International Group Co Ltd

Other key industry trends

  • In terms of revenue, MEA region accounted for 7.0% of the global disposable hygiene products market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 99,303.1 million by 2030.

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Disposable Hygiene Products Market Companies

Name Profile # Employees HQ Website

Middle East & Africa disposable hygiene products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to disposable hygiene products market will help companies and investors design strategic landscapes.


Baby diapers was the largest segment with a revenue share of 26.43% in 2023. Horizon Databook has segmented the Middle East & Africa disposable hygiene products market based on sanitary napkins, tampons, toilet paper, tissue paper, wipes, baby diapers, adult diapers covering the revenue growth of each sub-segment from 2018 to 2030.


  • Middle East & Africa Disposable Hygiene Products Product Outlook (Revenue, USD Million, 2018-2030)
    • Sanitary Napkins
    • Tampons
    • Toilet Paper
    • Tissue paper
    • Wipes
    • Baby Diapers
    • Adult Diapers
    • Others
  • Middle East & Africa Disposable Hygiene Products Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Supermarkets/Hypermarkets
    • Drug Stores/Pharmacies
    • Online
    • Others

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Target buyers of Middle East & Africa disposable hygiene products market databook

  • Our clientele includes a mix of disposable hygiene products market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa disposable hygiene products market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa disposable hygiene products market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA disposable hygiene products market size, by country, 2018-2030 (US$M)

Middle East & Africa Disposable Hygiene Products Market Outlook Share, 2023 & 2030 (US$M)

MEA disposable hygiene products market size, by country, 2018-2030 (US$M)

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