U.S. Direct-to-consumer Genetic Testing Market Size & Outlook
U.S. direct-to-consumer genetic testing market, 2018-2030 (US$M)
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U.S. direct-to-consumer genetic testing market highlights
- The U.S. direct-to-consumer genetic testing market generated a revenue of USD 1,075.9 million in 2023 and is expected to reach USD 5,090.7 million by 2030.
- The U.S. market is expected to grow at a CAGR of 24.9% from 2024 to 2030.
- In terms of segment, predictive testing was the largest revenue generating test type in 2023.
- Predictive Testing is the most lucrative test type segment registering the fastest growth during the forecast period.
Direct-to-consumer genetic testing market data book summary
| Market revenue in 2023 | USD 1,075.9 million |
| Market revenue in 2030 | USD 5,090.7 million |
| Growth rate | 24.9% (CAGR from 2023 to 2030) |
| Largest segment | Predictive testing |
| Fastest growing segment | Predictive Testing |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Nutrigenomics Testing, Predictive Testing, Carrier Testing, Other Test Types |
| Key market players worldwide | 23andMe Holding Co Class A, Genesis Healthcare Inc Class A, Bureau Veritas SA, Myriad Genetics Inc, Color, Living DNA, Full Genomes, EasyDNA, Ancestry, Family Tree DNA, Nanobiomatters Industries, Milliken & Company, Biocote, Microban International, SteriTouch, Sanitized |
Other key industry trends
- In terms of revenue, U.S. accounted for 55.8% of the global direct-to-consumer genetic testing market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. direct-to-consumer genetic testing market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 5,090.7 million by 2030.
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Direct-to-Consumer Genetic Testing Market Scope
Direct-to-Consumer Genetic Testing Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
U.S. direct-to-consumer genetic testing market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct-to-consumer genetic testing market will help companies and investors design strategic landscapes.
Predictive testing was the largest segment with a revenue share of 38.27% in 2023. Horizon Databook has segmented the U.S. direct-to-consumer genetic testing market based on nutrigenomics testing, predictive testing, carrier testing, other test types covering the revenue growth of each sub-segment from 2018 to 2030.
- U.S. Direct-to-Consumer Genetic Testing Test Type Outlook (Revenue, USD Million, 2018-2030)
- Nutrigenomics Testing
- Predictive Testing
- Carrier Testing
- Other Test Types
- U.S. Direct-to-Consumer Genetic Testing Technology Outlook (Revenue, USD Million, 2018-2030)
- Whole Genome Sequencing
- Single Nucleotide Polymorphism Chips
- Targeted Analysis
- Other Technologies
- U.S. Direct-to-Consumer Genetic Testing Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
- Online Platform
- OTC
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Target buyers of U.S. direct-to-consumer genetic testing market databook
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Our clientele includes a mix of direct-to-consumer genetic testing market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. direct-to-consumer genetic testing market , including forecasts for subscribers. This country databook contains high-level insights into U.S. direct-to-consumer genetic testing market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
U.S. direct to consumer genetic testing market size, by test type, 2018-2030 (US$M)
U.S. Direct-to-Consumer Genetic Testing Market Outlook Share, 2023 & 2030 (US$M)
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