Latin America Direct-to-consumer Genetic Testing Market Size & Outlook

The direct-to-consumer genetic testing market in Latin America is expected to reach a projected revenue of US$ 211.7 million by 2030. A compound annual growth rate of 17.3% is expected of Latin America direct-to-consumer genetic testing market from 2024 to 2030.
Revenue, 2023 (US$M)
$69.2
Forecast, 2030 (US$M)
$211.7
CAGR, 2024 - 2030
17.3%
Report Coverage
Latin America

Latin America direct-to-consumer genetic testing market, 2018-2030 (US$M)

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Latin America direct-to-consumer genetic testing market highlights

  • The Latin America direct-to-consumer genetic testing market generated a revenue of USD 69.2 million in 2023.
  • The market is expected to grow at a CAGR of 17.3% from 2024 to 2030.
  • In terms of segment, predictive testing was the largest revenue generating test type in 2023.
  • Predictive Testing is the most lucrative test type segment registering the fastest growth during the forecast period.
  • Country-wise, Argentina is expected to register the highest CAGR from 2024 to 2030.

Latin America data book summary

Market revenue in 2023USD 69.2 million
Market revenue in 2030USD 211.7 million
Growth rate17.3% (CAGR from 2023 to 2030)
Largest segmentPredictive testing
Fastest growing segmentPredictive Testing
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationNutrigenomics Testing, Predictive Testing, Carrier Testing, Other Test Types
Key market players worldwide23andMe Holding Co Class A, Genesis Healthcare Inc Class A, Bureau Veritas SA, Myriad Genetics Inc, Color, Living DNA, Full Genomes, EasyDNA, Ancestry, Family Tree DNA, Nanobiomatters Industries, Milliken & Company, Biocote, Microban International, SteriTouch, Sanitized

Other key industry trends

  • In terms of revenue, Latin America region accounted for 3.6% of the global direct-to-consumer genetic testing market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Europe is the fastest growing regional market and is projected to reach USD 1,812.9 million by 2030.

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Direct-to-Consumer Genetic Testing Market Companies

Name Profile # Employees HQ Website

Latin America direct-to-consumer genetic testing market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct-to-consumer genetic testing market will help companies and investors design strategic landscapes.


Predictive testing was the largest segment with a revenue share of 37.57% in 2023. Horizon Databook has segmented the Latin America direct-to-consumer genetic testing market based on nutrigenomics testing, predictive testing, carrier testing, other test types covering the revenue growth of each sub-segment from 2018 to 2030.


  • Latin America Direct-to-Consumer Genetic Testing Test Type Outlook (Revenue, USD Million, 2018-2030)
    • Nutrigenomics Testing
    • Predictive Testing
    • Carrier Testing
    • Other Test Types
  • Latin America Direct-to-Consumer Genetic Testing Technology Outlook (Revenue, USD Million, 2018-2030)
    • Whole Genome Sequencing
    • Single Nucleotide Polymorphism Chips
    • Targeted Analysis
    • Other Technologies
  • Latin America Direct-to-Consumer Genetic Testing Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Online Platform
    • OTC

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Target buyers of Latin America direct-to-consumer genetic testing market databook

  • Our clientele includes a mix of direct-to-consumer genetic testing market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America direct-to-consumer genetic testing market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America direct-to-consumer genetic testing market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Latin America direct to consumer genetic testing market size, by country, 2018-2030 (US$M)

Latin America Direct-to-Consumer Genetic Testing Market Outlook Share, 2023 & 2030 (US$M)

Latin America direct to consumer genetic testing market size, by country, 2018-2030 (US$M)

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