Japan Direct Selling Market Size & Outlook, 2022-2030
Japan direct selling market, 2018-2030 (US$M)
Related Markets
Japan direct selling market highlights
- The Japan direct selling market generated a revenue of USD 24,571.7 million in 2022 and is expected to reach USD 41,818.2 million by 2030.
- The Japan market is expected to grow at a CAGR of 6.9% from 2023 to 2030.
- In terms of segment, health & wellness was the largest revenue generating product in 2022.
- Cosmetics and Personal Care is the most lucrative product segment registering the fastest growth during the forecast period.
Direct selling market data book summary
| Market revenue in 2022 | USD 24,571.7 million |
| Market revenue in 2030 | USD 41,818.2 million |
| Growth rate | 6.9% (CAGR from 2022 to 2030) |
| Largest segment | Health & wellness |
| Fastest growing segment | Cosmetics and Personal Care |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Health & Wellness, Cosmetics and Personal Care, Household Goods & Durables |
| Key market players worldwide | Amway Corporation, Herbalife Ltd, Natura &Co Holding SA ADR, Friedrich Vorwerk Group SE ADR, Nu Skin Enterprises Inc Class A, Tupperware Brands Corp, Oriflame |
Other key industry trends
- In terms of revenue, Japan accounted for 12.3% of the global direct selling market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China direct selling market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 21,666.8 million by 2030.
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Direct Selling Market Scope
Direct Selling Market Companies
| Name | Profile | # Employees | HQ | Website |
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Japan direct selling market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct selling market will help companies and investors design strategic landscapes.
Health & wellness was the largest segment with a revenue share of 40.89% in 2022. Horizon Databook has segmented the Japan direct selling market based on health & wellness, cosmetics and personal care, household goods & durables covering the revenue growth of each sub-segment from 2018 to 2030.
According to the World Federation of Direct Selling Associations (WFDSA), Japan is the 5th largest direct selling market in the world, behind the U.S., China, Korea, and Germany. In addition, the largest categories in the country are cosmetics and personal care (39%), wellness (24%), and household goods and home durables (19%).
While direct selling sales in Japan have dropped slightly since 2016, the sector still counts almost 2.9 million independent representatives, of which more than 87% are women. These figures published by the WFDSA indicate a strong outlook for the market’s growth in the upcoming years. Amway; Herbalife International of America, Inc.; and Nu Skin (Nu Skin Enterprises) are among the U.S.-based direct selling companies active in Japan.
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Our clientele includes a mix of direct selling market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Japan direct selling market , including forecasts for subscribers. This country databook contains high-level insights into Japan direct selling market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Japan direct selling market report size, by product, 2018-2030 (US$M)
Japan Direct Selling Market Outlook Share, 2022 & 2030 (US$M)
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