Germany Direct Selling Market Size & Outlook, 2022-2030
Germany direct selling market, 2018-2030 (US$M)
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Germany direct selling market highlights
- The Germany direct selling market generated a revenue of USD 15,909.4 million in 2022 and is expected to reach USD 22,007.1 million by 2030.
- The Germany market is expected to grow at a CAGR of 4.1% from 2023 to 2030.
- In terms of segment, health & wellness was the largest revenue generating product in 2022.
- Cosmetics and Personal Care is the most lucrative product segment registering the fastest growth during the forecast period.
Direct selling market data book summary
| Market revenue in 2022 | USD 15,909.4 million |
| Market revenue in 2030 | USD 22,007.1 million |
| Growth rate | 4.1% (CAGR from 2022 to 2030) |
| Largest segment | Health & wellness |
| Fastest growing segment | Cosmetics and Personal Care |
| Historical data | 2018 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Health & Wellness, Cosmetics and Personal Care, Household Goods & Durables |
| Key market players worldwide | Amway Corporation, Herbalife Ltd, Natura &Co Holding SA ADR, Friedrich Vorwerk Group SE ADR, Nu Skin Enterprises Inc Class A, Tupperware Brands Corp, Oriflame |
Other key industry trends
- In terms of revenue, Germany accounted for 7.9% of the global direct selling market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, Germany direct selling market is projected to lead the regional market in terms of revenue in 2030.
- France is the fastest growing regional market in Europe and is projected to reach USD 9,289.9 million by 2030.
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Direct Selling Market Scope
Direct Selling Market Companies
| Name | Profile | # Employees | HQ | Website |
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Germany direct selling market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to direct selling market will help companies and investors design strategic landscapes.
Health & wellness was the largest segment with a revenue share of 34.49% in 2022. Horizon Databook has segmented the Germany direct selling market based on health & wellness, cosmetics and personal care, household goods & durables covering the revenue growth of each sub-segment from 2018 to 2030.
The increasing trend of entrepreneurship among consumers in Germany is expected to drive the growth of the direct selling market in the country. According to an article published in KfW Group, the number of business starters rose to 605,000 (+58,000) in 2019, primarily due to a significant rise in part-time business startups.
Furthermore, new technologies, evolving customer demands, societal shifts, and the COVID-19 pandemic are some of the factors that will pave the way for location-independent companies to launch their businesses, thereby boosting the direct selling market.
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Target buyers of Germany direct selling market databook
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Our clientele includes a mix of direct selling market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Germany direct selling market , including forecasts for subscribers. This country databook contains high-level insights into Germany direct selling market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Germany direct selling market report size, by product, 2018-2030 (US$M)
Germany Direct Selling Market Outlook Share, 2022 & 2030 (US$M)
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