Latin America Digital Signage Market Size & Outlook
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Latin America digital signage market highlights
- The Latin America digital signage market generated a revenue of USD 1,078.2 million in 2024.
- The market is expected to grow at a CAGR of 8.3% from 2025 to 2030.
- In terms of segment, video walls was the largest revenue generating type in 2024.
- Transparent LED Screens is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2025 to 2030.
Latin America data book summary
| Market revenue in 2024 | USD 1,078.2 million |
| Market revenue in 2030 | USD 1,736.8 million |
| Growth rate | 8.3% (CAGR from 2025 to 2030) |
| Largest segment | Video walls |
| Fastest growing segment | Transparent LED Screens |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Video Walls, Video Screens, Transparent LED Screens, Digital Posters, Kiosks, Other Type |
| Key market players worldwide | Daktronics Inc, Cisco Systems Inc, Intel Corp, LG Electronics Inc ADR, Microsoft Corp, NEC Corp, Panasonic Industry, Samsung Electronics Co Ltd |
Other key industry trends
- In terms of revenue, Latin America region accounted for 3.7% of the global digital signage market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 13,961.2 million by 2030.
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Digital Signage Market Scope
Digital Signage Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| WinMate Communication | View profile | 501-1000 | Atlanta, Georgia, United States, North America | http://www.winmate.com/ |
| Sharp NEC Display Solutions Europe GmbH - LED Solutions Center | View profile | - | http://www.sharpnecdisplays.eu/ | |
| Scala | View profile | 501-1000 | Sacramento, Minas Gerais, Brazil, South America | https://www.scala.com.br/ |
| Omnivex | View profile | 11-50 | Concord, Ontario, Canada, North America | http://www.omnivex.com/ |
| Keywest Technology | View profile | 11-50 | Lenexa, Kansas, United States, North America | https://www.keywesttechnology.com/ |
| BrightSign | View profile | 51-100 | Los Gatos, California, United States, North America | https://www.brightsign.biz |
| Daktronics Inc | View profile | - | - | - |
| Panasonic Industry | View profile | 1001-5000 | Ottobrunn, Bayern, Germany, Europe | https://www.panasonic-electric-works.co.uk |
| LG Electronics Inc ADR | View profile | 35111 | Twin Tower 128, Yeoui-daero, Yeongdeungpo-gu, Seoul, Korea, Republic of, 07336 | https://www.lge.co.kr |
| Cisco Systems Inc | View profile | 84900 | 170 West Tasman Drive, San Jose, CA, United States, 95134-1706 | https://www.cisco.com |
| NEC Corp | View profile | 118527 | 7-1, Shiba 5-chome, Minato-ku, Tokyo, Japan, 108-8001 | https://www.nec.com |
| Samsung Electronics Co Ltd | View profile | 124804 | 129, Samsung-ro, Yeongtong-gu, Gyeonggi-do, Suwon-si, Korea, Republic of, 443-742 | https://www.samsung.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| Intel Corp | View profile | 124800 | 2200 Mission College Boulevard, Santa Clara, CA, United States, 95054-1549 | https://www.intel.com |
Latin America digital signage market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital signage market will help companies and investors design strategic landscapes.
Video walls was the largest segment with a revenue share of 40.55% in 2024. Horizon Databook has segmented the Latin America digital signage market based on video walls, video screens, transparent led screens, digital posters, kiosks, other type covering the revenue growth of each sub-segment from 2018 to 2030.
The digital signage market growth in the region is propelled by the increasing demand from the public and commercial sectors coupled with the optimized and ensured returns on the investment Brazil being a prominent participant of the automotive manufacturing industry which possesses potential for advertisement industry to flourish over the forecast periods.
Additionally, the Brazilian market offers potential for other industry verticals such as healthcare, transportation, retail, and corporate where digital signage can be adopted largely so as to promote the products and services The region contributed for a share of about 5.0 to 6.0% to the overall digital signage market in 2021 and is anticipated to keep on contributing steadily over the forecast period.
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Our clientele includes a mix of digital signage market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America digital signage market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America digital signage market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Latin America digital signage market size, by country, 2018-2030 (US$M)
Latin America Digital Signage Market Outlook Share, 2024 & 2030 (US$M)
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