Asia Pacific Digital Out-of-home Advertising Market Size & Outlook

The digital out-of-home advertising market in Asia Pacific is expected to reach a projected revenue of US$ 11,422.5 million by 2030. A compound annual growth rate of 12.6% is expected of Asia Pacific digital out-of-home advertising market from 2024 to 2030.

Revenue, 2023 (US$M)
$4,989.2
Forecast, 2030 (US$M)
$11,422.5
CAGR, 2024 - 2030
12.6%
Report Coverage
Asia Pacific

Asia Pacific digital out-of-home advertising market highlights

  • The Asia Pacific digital out-of-home advertising market generated a revenue of USD 4,989.2 million in 2023.
  • The market is expected to grow at a CAGR of 12.6% from 2024 to 2030.
  • In terms of segment, billboards was the largest revenue generating format in 2023.
  • Place-Based Media is the most lucrative format segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2024 to 2030.

Asia Pacific data book summary

Market revenue in 2023USD 4,989.2 million
Market revenue in 2030USD 11,422.5 million
Growth rate12.6% (CAGR from 2023 to 2030)
Largest segmentBillboards
Fastest growing segmentPlace-Based Media
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBillboards, Street Furniture, Transit & Transportation, Place-Based Media
Key market players worldwideJCDecaux SE, Clear Channel Outdoor Holdings Inc Ordinary Shares, Outfront Media Inc, Stroeer SE & Co KGaA, Lamar Advertising Co Class A, Focus Media, Daktronics Inc

Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 33.0% of the global digital out-of-home advertising market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 11,422.5 million by 2030.

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Digital Out-of-home Advertising Market Companies

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Asia Pacific digital out-of-home advertising market size, by country, 2017-2030 (US$M)

Asia Pacific Digital Out-of-home Advertising Market Outlook Share, 2023 & 2030 (US$M)

Asia Pacific digital out-of-home advertising market size, by country, 2017-2030 (US$M)

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