Asia Pacific Digital Out-of-home Advertising Market Size & Outlook

The digital out-of-home advertising market in Asia Pacific is expected to reach a projected revenue of US$ 13,695.3 million by 2030. A compound annual growth rate of 11.7% is expected of Asia Pacific digital out-of-home advertising market from 2025 to 2030.
Revenue, 2024 (US$M)
$6,898.5
Forecast, 2030 (US$M)
$13,695.3
CAGR, 2025 - 2030
11.7%
Report Coverage
Asia Pacific

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Asia Pacific digital out-of-home advertising market, 2018-2030 (US$M)

Asia Pacific digital out-of-home advertising market, 2018-2030 (US$M)

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Asia Pacific digital out-of-home advertising market highlights

  • The Asia Pacific digital out-of-home advertising market generated a revenue of USD 6,898.5 million in 2024.
  • The market is expected to grow at a CAGR of 11.7% from 2025 to 2030.
  • In terms of segment, billboards was the largest revenue generating format in 2024.
  • Place-Based Media is the most lucrative format segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2025 to 2030.

Asia Pacific data book summary

Market revenue in 2024USD 6,898.5 million
Market revenue in 2030USD 13,695.3 million
Growth rate11.7% (CAGR from 2025 to 2030)
Largest segmentBillboards
Fastest growing segmentPlace-Based Media
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBillboards, Street Furniture, Transit & Transportation, Place-Based Media
Key market players worldwideJCDecaux SE, Clear Channel Outdoor Holdings Inc Ordinary Shares, Outfront Media Inc, Stroeer SE & Co KGaA, Lamar Advertising Co Class A, Focus Media, Daktronics Inc

Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 33.3% of the global digital out-of-home advertising market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 13,695.3 million by 2030.

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Digital Out-of-home Advertising Market Companies

Name Profile # Employees HQ Website
Daktronics Inc View profile - - -
Focus Media View profile 5001-10000 Shanghai, Shanghai, China, Asia http://www.focusmedia.cn/
Stroeer SE & Co KGaA View profile 11504 Stroer-Allee 1, Cologne, NW, Germany, 50999 https://www.stroeer.com
Lamar Advertising Co Class A View profile 3550 5321 Corporate Boulevard, Baton Rouge, LA, United States, 70808 https://www.lamar.com
Outfront Media Inc View profile 2375 90 Park Avenue, 9th Floor, New York, NY, United States, 10016 https://www.outfrontmedia.com
Clear Channel Outdoor Holdings Inc Ordinary Shares View profile 3900 4830 North Loop 1604 West, Suite 111, San Antonio, TX, United States, 78249 https://www.clearchanneloutdoor.com
JCDecaux SE View profile 11096 17 Rue Soyer, Neuilly-sur-Seine, France, 92200 https://www.jcdecaux.com

Asia Pacific digital out-of-home advertising market size, by country, 2018-2030 (US$M)

Asia Pacific Digital Out-of-home Advertising Market Outlook Share, 2024 & 2030 (US$M)

Asia Pacific digital out-of-home advertising market size, by country, 2018-2030 (US$M)

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