South Africa Digital Content Creation Market Size & Outlook
South Africa digital content creation market, 2018-2030 (US$M)
Related Markets
South Africa digital content creation market highlights
- The South Africa digital content creation market generated a revenue of USD 450.0 million in 2023 and is expected to reach USD 1,058.4 million by 2030.
- The South Africa market is expected to grow at a CAGR of 13% from 2024 to 2030.
- In terms of segment, tools was the largest revenue generating component in 2023.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
Digital content creation market data book summary
| Market revenue in 2023 | USD 450.0 million |
| Market revenue in 2030 | USD 1,058.4 million |
| Growth rate | 13% (CAGR from 2023 to 2030) |
| Largest segment | Tools |
| Fastest growing segment | Services |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Tools, Services |
| Key market players worldwide | Microsoft Corp, Adobe Inc, Alphabet Inc Class A, Picsart, KKR & Co Inc Ordinary Shares, Acrolinx, MarketMuse, Quark Software, Canva, Integra Software Services |
Other key industry trends
- In terms of revenue, South Africa accounted for 1.6% of the global digital content creation market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, UAE digital content creation market is projected to lead the regional market in terms of revenue in 2030.
- Saudi Arabia is the fastest growing regional market in Middle East & Africa and is projected to reach USD 1,407.8 million by 2030.
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Digital Content Creation Market Scope
Digital Content Creation Market Companies
| Name | Profile | # Employees | HQ | Website |
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South Africa digital content creation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital content creation market will help companies and investors design strategic landscapes.
Tools was the largest segment with a revenue share of 70.8% in 2024. Horizon Databook has segmented the South Africa digital content creation market based on tools, services covering the revenue growth of each sub-segment from 2018 to 2030.
The evolving media consumption habits of South Africans are driving the demand for digital content creation. Conventional media channels, such as television and print, are witnessing dwindling viewership and readership as more individuals are shifting toward digital platforms for their information and entertainment needs.
This paradigm shift has created opportunities for content creators to fill the gap by producing digital content that meets the evolving preferences and consumption patterns of South African audiences.
The increasing adoption of the latest technologies, such as VR and AR, has opened new avenues to create immersive digital content and provide South Africans with VR and AR experiences across various domains, including gaming, entertainment, education, and marketing.
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Target buyers of South Africa digital content creation market databook
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Our clientele includes a mix of digital content creation market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the South Africa digital content creation market , including forecasts for subscribers. This country databook contains high-level insights into South Africa digital content creation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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South Africa digital content creation market size, by component, 2018-2030 (US$M)
South Africa Digital Content Creation Market Outlook Share, 2024 & 2030 (US$M)
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