Australia Digital Content Creation Market Size & Outlook
Australia digital content creation market, 2018-2030 (US$M)
Related Markets
Australia digital content creation market highlights
- The Australia digital content creation market generated a revenue of USD 889.9 million in 2023 and is expected to reach USD 2,505.0 million by 2030.
- The Australia market is expected to grow at a CAGR of 15.9% from 2024 to 2030.
- In terms of segment, tools was the largest revenue generating component in 2023.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
Digital content creation market data book summary
| Market revenue in 2023 | USD 889.9 million |
| Market revenue in 2030 | USD 2,505.0 million |
| Growth rate | 15.9% (CAGR from 2023 to 2030) |
| Largest segment | Tools |
| Fastest growing segment | Services |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Tools, Services |
| Key market players worldwide | Microsoft Corp, Adobe Inc, Alphabet Inc Class A, Picsart, KKR & Co Inc Ordinary Shares, Acrolinx, MarketMuse, Quark Software, Canva, Integra Software Services |
Other key industry trends
- In terms of revenue, Australia accounted for 3.1% of the global digital content creation market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China digital content creation market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 4,403.5 million by 2030.
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Digital Content Creation Market Scope
Digital Content Creation Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Australia digital content creation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital content creation market will help companies and investors design strategic landscapes.
Tools was the largest segment with a revenue share of 74.22% in 2024. Horizon Databook has segmented the Australia digital content creation market based on tools, services covering the revenue growth of each sub-segment from 2018 to 2030.
The rise of freelance content creators in the gig economy has fostered Australia's vibrant and competitive talent ecosystem. Freelancers are actively marketing their skills and expertise by creating portfolios and building online profiles to display their capabilities, thereby making it easier for businesses to find and engage with freelancers aligning with their content creation requirements and brand objectives.
Key market players are undertaking various initiatives such as partnerships, new product launches, and acquisitions. For instance, in February 2021, design platform Canva announced a strategic investment for its application ecosystem by acquiring two startups, namely visual AI platform Kaleido.ai of Austria and product mockup generator Smartmockups of the Czech Republic.
The acquisition provided an opportunity for companies and content creators that use the Canva platform to quickly and efficiently develop intriguing online shops with captivating mockups in anticipation of the sudden spike in ecommerce.
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Target buyers of Australia digital content creation market databook
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Our clientele includes a mix of digital content creation market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Australia digital content creation market , including forecasts for subscribers. This country databook contains high-level insights into Australia digital content creation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Australia digital content creation market size, by component, 2018-2030 (US$M)
Australia Digital Content Creation Market Outlook Share, 2024 & 2030 (US$M)
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