North America Data Analytics Market Size & Outlook

The data analytics market in North America is expected to reach a projected revenue of US$ 80,447.9 million by 2030. A compound annual growth rate of 23.7% is expected of North America data analytics market from 2025 to 2030.
Revenue, 2024 (US$M)
$23,560.3
Forecast, 2030 (US$M)
$80,447.9
CAGR, 2025 - 2030
23.7%
Report Coverage
North America

North America data analytics market highlights

  • The North America data analytics market generated a revenue of USD 23,560.3 million in 2024.
  • The market is expected to grow at a CAGR of 23.7% from 2025 to 2030.
  • In terms of segment, predictive analytics was the largest revenue generating type in 2024.
  • Prescriptive Analytics is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, Mexico is expected to register the highest CAGR from 2025 to 2030.

North America data book summary

Market revenue in 2024USD 23,560.3 million
Market revenue in 2030USD 80,447.9 million
Growth rate23.7% (CAGR from 2025 to 2030)
Largest segmentPredictive analytics
Fastest growing segmentPrescriptive Analytics
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationPrescriptive Analytics, Predictive Analytics, Customer Analytics, Descriptive Analytics
Key market players worldwideAmazon.com Inc, International Business Machines Corp, Alphabet Inc Class C, Oracle Corp, SAP SE, Salesforce Inc, Mu Sigma, Sisense, ThoughtSpot, Zoho

Other key industry trends

  • In terms of revenue, North America region accounted for 33.9% of the global data analytics market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Latin America is the fastest growing regional market and is projected to reach USD 19,431.7 million by 2030.

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Data Analytics Market Companies

Name Profile # Employees HQ Website

North America data analytics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to data analytics market will help companies and investors design strategic landscapes.


Predictive analytics was the largest segment with a revenue share of 38.39% in 2024. Horizon Databook has segmented the North America data analytics market based on prescriptive analytics, predictive analytics, customer analytics, descriptive analytics covering the revenue growth of each sub-segment from 2018 to 2030.


  • North America Data Analytics Type Outlook (Revenue, USD Million, 2018-2030)
    • Prescriptive Analytics
    • Predictive Analytics
    • Customer Analytics
    • Descriptive Analytics
    • Others
  • North America Data Analytics Solution Outlook (Revenue, USD Million, 2018-2030)
    • Security Intelligence
    • Data Management
    • Data Monitoring
    • Data Mining
  • North America Data Analytics Application Outlook (Revenue, USD Million, 2018-2030)
    • Supply Chain Management
    • Enterprise Resource Planning
    • Database Management
    • Human Resource Management
    • Others

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Horizon Databook provides a detailed overview of continent-level data and insights on the North America data analytics market , including forecasts for subscribers. This continent databook contains high-level insights into North America data analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America data analytics market size, by country, 2018-2030 (US$M)

North America Data Analytics Market Outlook Share, 2024 & 2030 (US$M)

North America data analytics market size, by country, 2018-2030 (US$M)

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