North America Customer Experience Management Market Size & Outlook
North America customer experience management market, 2018-2030 (US$M)
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North America customer experience management market highlights
- The North America customer experience management market generated a revenue of USD 5,203.9 million in 2023.
- The market is expected to grow at a CAGR of 14.3% from 2024 to 2030.
- In terms of segment, text analytics was the largest revenue generating analytical tools in 2023.
- Speech Analytics is the most lucrative analytical tools segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 5,203.9 million |
| Market revenue in 2030 | USD 13,223.0 million |
| Growth rate | 14.3% (CAGR from 2023 to 2030) |
| Largest segment | Text analytics |
| Fastest growing segment | Speech Analytics |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | EFM Software, Speech Analytics, Text Analytics, Web Analytics & Content Management |
| Key market players worldwide | Adobe Inc, Avaya, Freshworks Inc Ordinary Shares Class A, International Business Machines Corp, Open Text Corp, Oracle Corp, SAP SE, Verint Systems Inc |
Other key industry trends
- In terms of revenue, North America region accounted for 43.2% of the global customer experience management market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 7,134.5 million by 2030.
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Customer Experience Management Market Scope
Customer Experience Management Market Companies
| Name | Profile | # Employees | HQ | Website |
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North America customer experience management market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to customer experience management market will help companies and investors design strategic landscapes.
Text analytics was the largest segment with a revenue share of 39.35% in 2023. Horizon Databook has segmented the North America customer experience management market based on efm software, speech analytics, text analytics, web analytics & content management covering the revenue growth of each sub-segment from 2018 to 2030.
The continued digital transformation across various industries and industry verticals, including retail, banking, IT & telecom, and hospitality, is one of the factors contributing to the growth of the regional market.
The growing consumer preference for digital media to post reviews and share experiences is prompting brands and enterprises to embark upon a digital transformation and adopt CEM solutions as part of the efforts to pursue a customer-centric business model.
The U.S. is expected to witness significant growth over the forecast period as the U.S. is home to several key vendors, including Oracle Corporation, IBM, and Adobe Systems Inc., which are controlling a major market share and are driving the growth of the market.
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Our clientele includes a mix of customer experience management market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the North America customer experience management market , including forecasts for subscribers. This continent databook contains high-level insights into North America customer experience management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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North America customer experience management market size, by country, 2018-2030 (US$M)
North America Customer Experience Management Market Outlook Share, 2023 & 2030 (US$M)
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