Middle East & Africa Customer Experience Management Market Size & Outlook
Middle East & Africa customer experience management market, 2018-2030 (US$M)
Related Markets
MEA customer experience management market highlights
- The MEA customer experience management market generated a revenue of USD 639.7 million in 2023.
- The market is expected to grow at a CAGR of 16.1% from 2024 to 2030.
- In terms of segment, text analytics was the largest revenue generating analytical tools in 2023.
- Speech Analytics is the most lucrative analytical tools segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.
MEA data book summary
| Market revenue in 2023 | USD 639.7 million |
| Market revenue in 2030 | USD 1,823.0 million |
| Growth rate | 16.1% (CAGR from 2023 to 2030) |
| Largest segment | Text analytics |
| Fastest growing segment | Speech Analytics |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | EFM Software, Speech Analytics, Text Analytics, Web Analytics & Content Management |
| Key market players worldwide | Adobe Inc, Avaya, Freshworks Inc Ordinary Shares Class A, International Business Machines Corp, Open Text Corp, Oracle Corp, SAP SE, Verint Systems Inc |
Other key industry trends
- In terms of revenue, MEA region accounted for 5.3% of the global customer experience management market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 7,134.5 million by 2030.
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Customer Experience Management Market Scope
Customer Experience Management Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa customer experience management market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to customer experience management market will help companies and investors design strategic landscapes.
Text analytics was the largest segment with a revenue share of 42.18% in 2023. Horizon Databook has segmented the Middle East & Africa customer experience management market based on efm software, speech analytics, text analytics, web analytics & content management covering the revenue growth of each sub-segment from 2018 to 2030.
Contact centers in the MEA regional market are investing aggressively in digital technologies, cloud-based solutions, and analytical tools to provide real-time customer support and enhance the levels of customer satisfaction.
Incumbents of the healthcare, BFSI, IT & telecom, and retail industries are particularly adopting the latest technologies to deliver an exceptional customer experience. For instance, in November 2016, Emirates NBD Bank introduced Emirates NBD Virtual Assistant (EVA), an intelligent voice-based virtual assistant and chatbot, in the MENA region.
The chatbot was included in the customer service toolkit that is supposed to help customers with their banking needs. Owing to the developing nature and relatively limited technology proliferation when it comes to software markets, on-premise CEM solutions are still in demand in the MEA regional market.
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Target buyers of Middle East & Africa customer experience management market databook
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Our clientele includes a mix of customer experience management market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa customer experience management market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa customer experience management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA customer experience management market size, by country, 2018-2030 (US$M)
Middle East & Africa Customer Experience Management Market Outlook Share, 2023 & 2030 (US$M)
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