Asia Pacific Customer Experience Management Market Size & Outlook

The customer experience management market in Asia Pacific is expected to reach a projected revenue of US$ 7,134.5 million by 2030. A compound annual growth rate of 17.1% is expected of Asia Pacific customer experience management market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,358.8
Forecast, 2030 (US$M)
$7,134.5
CAGR, 2024 - 2030
17.1%
Report Coverage
Asia Pacific

Asia Pacific customer experience management market highlights

  • The Asia Pacific customer experience management market generated a revenue of USD 2,358.8 million in 2023.
  • The market is expected to grow at a CAGR of 17.1% from 2024 to 2030.
  • In terms of segment, text analytics was the largest revenue generating analytical tools in 2023.
  • Speech Analytics is the most lucrative analytical tools segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2024 to 2030.


Asia Pacific data book summary

Market revenue in 2023USD 2,358.8 million
Market revenue in 2030USD 7,134.5 million
Growth rate17.1% (CAGR from 2023 to 2030)
Largest segmentText analytics
Fastest growing segmentSpeech Analytics
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationEFM Software, Speech Analytics, Text Analytics, Web Analytics & Content Management
Key market players worldwideAdobe Inc, Avaya, Freshworks Inc Ordinary Shares Class A, International Business Machines Corp, Open Text Corp, Oracle Corp, SAP SE, Verint Systems Inc


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 19.6% of the global customer experience management market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 7,134.5 million by 2030.

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Customer Experience Management Market Scope

Customer experience management market segmentation & scope
Retail & E-commerce
Media & Entertainment
Government
Automotive
Discrete Manufacturing
Government & Education
Others
Solution
Web Self-service
Mobile Self-service
Intelligent Virtual Assistants
Social Media & Community Self-service
Email Management
IVR & ITR
Campaign Management
Email Marketing
Inbound Marketing
Mobile Applications
Lead Management
Reporting & Analytics
Social Media Marketing
Others
Component
Platform
Services
Application
Business-to-Consumer
Business-to-Business
Lead Management
Sales Forecasting
Order & Invoices Management
Opportunity Management
Others

Customer Experience Management Market Companies

Name Profile # Employees HQ Website

Asia Pacific customer experience management market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to customer experience management market will help companies and investors design strategic landscapes.


Text analytics was the largest segment with a revenue share of 39.82% in 2023. Horizon Databook has segmented the Asia Pacific customer experience management market based on efm software, speech analytics, text analytics, web analytics & content management covering the revenue growth of each sub-segment from 2018 to 2030.


Asia Pacific is turning out to be a major market for key vendors owing to the emerging businesses, operating mainly in the rapidly growing industries, such as BFSI and retail, which are increasingly adopting robust CEM software solutions.

The growing adoption of AI-driven advanced analytics tools and IoT-based sensors and devices to offer personalized services for both B2C and B2B consumers is one of the major factors contributing to the growth of the regional market.

Organizations in Asia Pacific remain keen on exploiting the benefits, such as cost-effectiveness, associated with cloud-based solutions, which bodes well for the growth of the CEM market in Asia Pacific.

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Target buyers of Asia Pacific customer experience management market databook

  • Our clientele includes a mix of customer experience management market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific customer experience management market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific customer experience management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific customer experience management market size, by country, 2018-2030 (US$M)

Asia Pacific Customer Experience Management Market Outlook Share, 2023 & 2030 (US$M)

Asia Pacific customer experience management market size, by country, 2018-2030 (US$M)

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