Asia Pacific Custom Software Development Market Size & Outlook

The custom software development market in Asia Pacific is expected to reach a projected revenue of US$ 42,248.4 million by 2030. A compound annual growth rate of 25.1% is expected of Asia Pacific custom software development market from 2024 to 2030.
Revenue, 2023 (US$M)
$8,790.4
Forecast, 2030 (US$M)
$42,248.4
CAGR, 2024 - 2030
25.1%
Report Coverage
Asia Pacific

Asia Pacific custom software development market highlights

  • The Asia Pacific custom software development market generated a revenue of USD 8,790.4 million in 2023.
  • The market is expected to grow at a CAGR of 25.1% from 2024 to 2030.
  • In terms of segment, enterprise software was the largest revenue generating solution in 2023.
  • Enterprise Software is the most lucrative solution segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2024 to 2030.


Asia Pacific data book summary

Market revenue in 2023USD 8,790.4 million
Market revenue in 2030USD 42,248.4 million
Growth rate25.1% (CAGR from 2023 to 2030)
Largest segmentEnterprise software
Fastest growing segmentEnterprise Software
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWeb-based Solutions, Mobile App, Enterprise Software
Key market players worldwideAccenture PLC Class A, Capgemini SE, Cognizant Technology Solutions Corp Class A, HCL Technologies, Infosys Ltd ADR, Microsoft Corp, Thoughtworks Holding Inc, TietoEVRY Corp ADR, Tata Consultancy Services, Brainvire, Iflexion, Infopulse, Magora, Trigent, TRooTech Business Solutions


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 24.8% of the global custom software development market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 42,248.4 million by 2030.

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Custom Software Development Market Companies

Name Profile # Employees HQ Website

Asia Pacific custom software development market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to custom software development market will help companies and investors design strategic landscapes.


Enterprise software was the largest segment with a revenue share of 58.64% in 2023. Horizon Databook has segmented the Asia Pacific custom software development market based on web-based solutions, mobile app, enterprise software covering the revenue growth of each sub-segment from 2018 to 2030.


The region's growth can be attributed to the increasing expansion activities of key companies aimed at gaining better traction in the market. For example, in June 2023, Endava PLC announced the acquisition of DEK Technologies Sweden AB, DEK Corporation Pty Ltd, and DEK Vietnam Company Ltd. 

This acquisition demonstrates Endava's strategy of diversification through mergers and acquisitions (M&A), further enhancing its Australian operations. Endava also completed acquisitions of several other businesses headquartered in Australia, including Lexicon in October 2022 and Mudbath in May 2023.

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Target buyers of Asia Pacific custom software development market databook

  • Our clientele includes a mix of custom software development market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific custom software development market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific custom software development market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific custom software development market size, by country, 2018-2030 (US$M)

Asia Pacific Custom Software Development Market Outlook Share, 2023 & 2030 (US$M)

Asia Pacific custom software development market size, by country, 2018-2030 (US$M)

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