U.S. Cosmetics Market Size & Outlook, 2023-2030
U.S. cosmetics market, 2018-2030 (US$M)
Related Markets
U.S. cosmetics market highlights
- The U.S. cosmetics market generated a revenue of USD 62,970.8 million in 2023 and is expected to reach USD 95,048.4 million by 2030.
- The U.S. market is expected to grow at a CAGR of 6.1% from 2024 to 2030.
- In terms of segment, skin care was the largest revenue generating product in 2023.
- Hair Care is the most lucrative product segment registering the fastest growth during the forecast period.
Cosmetics market data book summary
| Market revenue in 2023 | USD 62,970.8 million |
| Market revenue in 2030 | USD 95,048.4 million |
| Growth rate | 6.1% (CAGR from 2023 to 2030) |
| Largest segment | Skin care |
| Fastest growing segment | Hair Care |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin Care, Hair Care, Makeup, Fragrance |
| Key market players worldwide | Coty Inc Class A, L'Oreal SA, The Estee Lauder Companies Inc Class A, Revlon, Avon Products, Unilever PLC, Seven & i Holdings Co Ltd, Godrej, Procter & Gamble Co, Beiersdorf AG, Henkel AG & Co KGaA, Kao Corp, Mizuno Corp |
Other key industry trends
- In terms of revenue, U.S. accounted for 21.3% of the global cosmetics market in 2023.
- Country-wise, China is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. cosmetics market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 12,655.2 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Cosmetics Market Scope
Cosmetics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
U.S. cosmetics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to cosmetics market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 42.8% in 2023. Horizon Databook has segmented the U.S. cosmetics market based on skin care, hair care, makeup, fragrance covering the revenue growth of each sub-segment from 2018 to 2030.
The demand for cosmetics in the U.S. is driven by a combination of factors, including a desire for selfenhancement, societal beauty standards, and the influence of media and social platforms. In addition, the cosmetics industry offers diverse product choices, fostering personal expression and creativity, further fueling its popularity.
According to Zippia, in the cosmetics and beauty market in the United States, facial and eye cosmetics stand out as the most lucrative segments. In 2020, eye cosmetics generated approximately USD 1.96 billion in sales, while facial cosmetics brought in about USD 1.9 billion.
Among eye cosmetics, mascara emerged as the top-selling product, followed by eye shadows, eyeliners, and eyebrow makeup. Meanwhile, within the facial cosmetics category, Neutrogena makeup remover took the lead as the most profitable product.
Reasons to subscribe to U.S. cosmetics market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of U.S. cosmetics market databook
-
Our clientele includes a mix of cosmetics market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. cosmetics market , including forecasts for subscribers. This country databook contains high-level insights into U.S. cosmetics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
U.S. cosmetics market size, by product, 2018-2030 (US$M)
U.S. Cosmetics Market Outlook Share, 2023 & 2030 (US$M)
Related regional statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
