U.S. Cosmetics Market Size & Outlook, 2026-2033
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U.S. cosmetics market highlights
- The U.S. cosmetics market generated a revenue of USD 70.3 million in 2025 and is expected to reach USD 116.3 million by 2033.
- The U.S. market is expected to grow at a CAGR of 6.6% from 2026 to 2033.
- In terms of segment, skin care was the largest revenue generating product in 2025.
- Hair Care is the most lucrative product segment registering the fastest growth during the forecast period.
Cosmetics market data book summary
| Market revenue in 2025 | USD 70.3 million |
| Market revenue in 2033 | USD 116.3 million |
| Growth rate | 6.6% (CAGR from 2026 to 2033) |
| Largest segment | Skin care |
| Fastest growing segment | Hair Care |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin Care, Hair Care, Makeup, Fragrance |
| Key market players worldwide | Coty Inc Class A, L'Oreal SA, The Estee Lauder Companies Inc Class A, Revlon, Avon Products, Unilever PLC, Seven & i Holdings Co Ltd, Godrej, Procter & Gamble Co, Beiersdorf AG, Henkel AG & Co KGaA, Kao Corp, Mizuno Corp |
Other key industry trends
- In terms of revenue, U.S. accounted for 21.3% of the global cosmetics market in 2025.
- Country-wise, China is expected to lead the global market in terms of revenue in 2033.
- In North America, U.S. cosmetics market is projected to lead the regional market in terms of revenue in 2033.
- Canada is the fastest growing regional market in North America and is projected to reach USD 16.2 million by 2033.
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Cosmetics Market Scope
Cosmetics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Seven & i Holdings Co Ltd | View profile | 157177 | 8-8, Nibancho, Chiyoda-ku, Tokyo, Japan, 102-8452 | http://www.7andi.com |
| Revlon | View profile | 1001-5000 | New York, New York, United States, North America | https://www.revlonanz.com |
| Avon Products | View profile | 10001+ | London, England, United Kingdom, Europe | https://www.avon.co.in |
| Godrej | View profile | 10001+ | Mumbai, Maharashtra, India, Asia | https://www.godrej.com |
| Mizuno Corp | View profile | 5310 | 1-12-35 Nanko-Kita Suminoe-ku, Osaka-shi, Japan, 559-8510 | http://www.mizuno.co.jp |
| Kao Corp | View profile | 42450 | 14-10, Nihonbashi Kayabacho 1-chome, Chuo-ku, Tokyo, Japan, 103-8210 | http://www.kao.com |
| Henkel AG & Co KGaA | View profile | 48000 | Henkelstrasse 67, Duesseldorf, NW, Germany, 40589 | https://www.henkel.com |
| The Estee Lauder Companies Inc Class A | View profile | 62000 | 767 Fifth Avenue, New York, NY, United States, 10153 | https://www.elcompanies.com |
| L'Oreal SA | View profile | 94605 | 41, Rue Martre, Clichy Cedex, Paris, France, 92117 | https://www.loreal.com |
| Coty Inc Class A | View profile | 11350 | 350 Fifth Avenue, New York, NY, United States, 10118 | https://www.coty.com |
| Beiersdorf AG | View profile | 21958 | Unnastrasse 48, Hamburg, Germany, 22529 | https://www.beiersdorf.com |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
U.S. cosmetics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to cosmetics market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 45.52% in 2025. Horizon Databook has segmented the U.S. cosmetics market based on skin care, hair care, makeup, fragrance covering the revenue growth of each sub-segment from 2021 to 2033.
The demand for cosmetics in the U.S. is driven by a combination of factors, including a desire for selfenhancement, societal beauty standards, and the influence of media and social platforms. In addition, the cosmetics industry offers diverse product choices, fostering personal expression and creativity, further fueling its popularity.
According to Zippia, in the cosmetics and beauty market in the United States, facial and eye cosmetics stand out as the most lucrative segments. In 2020, eye cosmetics generated approximately USD 1.96 billion in sales, while facial cosmetics brought in about USD 1.9 billion.
Among eye cosmetics, mascara emerged as the top-selling product, followed by eye shadows, eyeliners, and eyebrow makeup. Meanwhile, within the facial cosmetics category, Neutrogena makeup remover took the lead as the most profitable product.
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Target buyers of U.S. cosmetics market databook
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Our clientele includes a mix of cosmetics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. cosmetics market , including forecasts for subscribers. This country databook contains high-level insights into U.S. cosmetics market from 2021 to 2033, including revenue numbers, major trends, and company profiles.
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U.S. cosmetics market size, by product, 2021-2033 (US$M)
U.S. Cosmetics Market Outlook Share, 2025 & 2033 (US$M)
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