North America Cosmetics Market Size & Outlook, 2023-2030

The cosmetics market in North America is expected to reach a projected revenue of US$ 107,703.6 million by 2030. A compound annual growth rate of 6.3% is expected of North America cosmetics market from 2024 to 2030.
Revenue, 2023 (US$M)
$70,436.1
Forecast, 2030 (US$M)
$107,703.6
CAGR, 2024 - 2030
6.3%
Report Coverage
North America

North America cosmetics market highlights

  • The North America cosmetics market generated a revenue of USD 70,436.1 million in 2023.
  • The market is expected to grow at a CAGR of 6.3% from 2024 to 2030.
  • In terms of segment, skin care was the largest revenue generating product in 2023.
  • Hair Care is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 70,436.1 million
Market revenue in 2030USD 107,703.6 million
Growth rate6.3% (CAGR from 2023 to 2030)
Largest segmentSkin care
Fastest growing segmentHair Care
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSkin Care, Hair Care, Makeup, Fragrance
Key market players worldwideCoty Inc Class A, L'Oreal SA, The Estee Lauder Companies Inc Class A, Revlon, Avon Products, Unilever PLC, Seven & i Holdings Co Ltd, Godrej, Procter & Gamble Co, Beiersdorf AG, Henkel AG & Co KGaA, Kao Corp, Mizuno Corp


Other key industry trends

  • In terms of revenue, North America region accounted for 23.8% of the global cosmetics market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 208,494.6 million by 2030.

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Cosmetics Market Companies

Name Profile # Employees HQ Website

North America cosmetics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to cosmetics market will help companies and investors design strategic landscapes.


Skin care was the largest segment with a revenue share of 42.91% in 2023. Horizon Databook has segmented the North America cosmetics market based on skin care, hair care, makeup, fragrance covering the revenue growth of each sub-segment from 2018 to 2030.


The increasing number of consumers who are conscious about their appearance and the growing adoption of cosmetic products among middle- and high-income individuals support the sales of cosmetic products in the region.

The presence of established manufacturers such as Procter & Gamble and Unilever, along with the growing number of retailers, is expected to further support market growth. Consumers who prioritize a milder and more nurturing cleansing experience often prefer organic cosmetics because they are made using natural ingredients and do not contain harmful chemicals, synthetic fragrances, or artificial additives.

These organic products are generally perceived as safer and gentler for various skin types. Millennials and Gen Z consumers, in particular, show a higher preference for organic and natural cosmetic products than other consumer groups.

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Target buyers of North America cosmetics market databook

  • Our clientele includes a mix of cosmetics market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the North America cosmetics market , including forecasts for subscribers. This continent databook contains high-level insights into North America cosmetics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America cosmetics market size, by country, 2018-2030 (US$M)

North America Cosmetics Market Outlook Share, 2023 & 2030 (US$M)

North America cosmetics market size, by country, 2018-2030 (US$M)

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