Middle East & Africa Cosmetics Market Size & Outlook
Middle East & Africa cosmetics market, 2018-2030 (US$M)
Related Markets
MEA cosmetics market highlights
- The MEA cosmetics market generated a revenue of USD 10,772.6 million in 2023.
- The market is expected to grow at a CAGR of 4.2% from 2024 to 2030.
- In terms of segment, skin care was the largest revenue generating product in 2023.
- Hair Care is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.
MEA data book summary
| Market revenue in 2023 | USD 10,772.6 million |
| Market revenue in 2030 | USD 14,360.5 million |
| Growth rate | 4.2% (CAGR from 2023 to 2030) |
| Largest segment | Skin care |
| Fastest growing segment | Hair Care |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Skin Care, Hair Care, Makeup, Fragrance |
| Key market players worldwide | Coty Inc Class A, L'Oreal SA, The Estee Lauder Companies Inc Class A, Revlon, Avon Products, Unilever PLC, Seven & i Holdings Co Ltd, Godrej, Procter & Gamble Co, Beiersdorf AG, Henkel AG & Co KGaA, Kao Corp, Mizuno Corp |
Other key industry trends
- In terms of revenue, MEA region accounted for 3.6% of the global cosmetics market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 208,494.6 million by 2030.
Key Regions: U.S. , UK , Brazil , South Africa , Canada
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Cosmetics Market Scope
Cosmetics Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa cosmetics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to cosmetics market will help companies and investors design strategic landscapes.
Skin care was the largest segment with a revenue share of 45.46% in 2023. Horizon Databook has segmented the Middle East & Africa cosmetics market based on skin care, hair care, makeup, fragrance covering the revenue growth of each sub-segment from 2018 to 2030.
The Middle East & Africa cosmetics market is experiencing growth, driven by the growth in purchasing power of its residents. Enabled by digitalization, particularly in Gulf countries, the region presents growth prospects, largely due to unexplored per-capita potential.
Consumer preferences are shaped by cultural diversity, but consumers share a common inclination toward trying new cosmetic brands. The ITA found that UAE nationals often favor traditional Arabic fragrances like oud, musk, sandalwood, and bukhoor in cosmetics, diverging from Western scents.
There is also a growing interest in sustainable and environment-friendly products, making it crucial for exporters to explore the opportunities in this market. In June 2023, Qaadu, an Ayurvedic beauty and wellness brand, was successfully launched in the UAE, expanding from its initial introduction in India.
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Target buyers of Middle East & Africa cosmetics market databook
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Our clientele includes a mix of cosmetics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa cosmetics market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa cosmetics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
MEA cosmetics market size, by country, 2018-2030 (US$M)
Middle East & Africa Cosmetics Market Outlook Share, 2023 & 2030 (US$M)
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