U.S. Corporate Wellness Market Size & Outlook, 2023-2030

The corporate wellness market in the United States is expected to reach a projected revenue of US$ 24,829.7 million by 2030. A compound annual growth rate of 3.9% is expected of the United States corporate wellness market from 2024 to 2030.
Revenue, 2023 (US$M)
$19,038.8
Forecast, 2030 (US$M)
$24,829.7
CAGR, 2024 - 2030
3.9%
Report Coverage
U.S.

U.S. corporate wellness market highlights

  • The U.S. corporate wellness market generated a revenue of USD 19,038.8 million in 2023 and is expected to reach USD 24,829.7 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 3.9% from 2024 to 2030.
  • In terms of segment, health risk assessment was the largest revenue generating service in 2023.
  • Stress Management is the most lucrative service segment registering the fastest growth during the forecast period.


Corporate wellness market data book summary

Market revenue in 2023USD 19,038.8 million
Market revenue in 2030USD 24,829.7 million
Growth rate3.9% (CAGR from 2023 to 2030)
Largest segmentHealth risk assessment
Fastest growing segmentStress Management
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHealth Risk Assessment, Fitness, Smoking Cessation, Health Screening, Nutrition & Weight Management, Stress Management
Key market players worldwideComPsych, Wellness Corporate Solutions, EXOR NV, Marino Wellness, Privia Health Group Inc, Wellsource, Truworth Wellness


Other key industry trends

  • In terms of revenue, U.S. accounted for 34.5% of the global corporate wellness market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. corporate wellness market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 3,433.8 million by 2030.

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Corporate Wellness Market Companies

Name Profile # Employees HQ Website

U.S. corporate wellness market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to corporate wellness market will help companies and investors design strategic landscapes.


Health risk assessment was the largest segment with a revenue share of 21.14% in 2023. Horizon Databook has segmented the U.S. corporate wellness market based on health risk assessment, fitness, smoking cessation, health screening, nutrition & weight management, stress management covering the revenue growth of each sub-segment from 2018 to 2030.


According to Buckley, data integration is expected to be the biggest driver in the U.S. market. Advancement in technology has led to the introduction of software platforms and wearable devices, among others. This is likely to bring a revolution in corporate wellness programs as they can be considered as a way to cut healthcare costs.

In 1996, the Department of Labor, the Department of Health and Human Services (HHS), and the Treasury jointly published the Health Insurance Portability and Accountability Act (HIPAA). This was broadly categorized into participatory wellness programs and health-contingent wellness programs.

It implies that wellness programs will have to be available for all individuals in the organization, regardless of their medical condition.


The U.S. government and the healthcare industry are curating plans and policies that small-scale organizations can afford and offer to their employees. For instance, the small business Health Fairness Act, along with Additional Health Plans (AHPs), enable several small-scale organizations to club together and purchase insurance plans at a subsidized rate. These plans also act as a tax shield for the employees.

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Target buyers of U.S. corporate wellness market databook

  • Our clientele includes a mix of corporate wellness market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the U.S. corporate wellness market , including forecasts for subscribers. This country databook contains high-level insights into U.S. corporate wellness market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. corporate wellness market size, by service, 2018-2030 (US$M)

U.S. Corporate Wellness Market Outlook Share, 2023 & 2030 (US$M)

U.S. corporate wellness market size, by service, 2018-2030 (US$M)

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