Japan Construction Toys Market Size & Outlook, 2023-2030

The construction toys market in Japan is expected to reach a projected revenue of US$ 768.5 million by 2030. A compound annual growth rate of 13.4% is expected of Japan construction toys market from 2024 to 2030.
Revenue, 2023 (US$M)
$319.6
Forecast, 2030 (US$M)
$768.5
CAGR, 2024 - 2030
13.4%
Report Coverage
Japan

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Japan construction toys market, 2018-2030 (US$M)

Japan construction toys market, 2018-2030 (US$M)

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Japan construction toys market highlights

  • The Japan construction toys market generated a revenue of USD 319.6 million in 2023 and is expected to reach USD 768.5 million by 2030.
  • The Japan market is expected to grow at a CAGR of 13.4% from 2024 to 2030.
  • In terms of segment, bricks & blocks was the largest revenue generating product in 2023.
  • Tinker Toy is the most lucrative product segment registering the fastest growth during the forecast period.


Construction toys market data book summary

Market revenue in 2023USD 319.6 million
Market revenue in 2030USD 768.5 million
Growth rate13.4% (CAGR from 2023 to 2030)
Largest segmentBricks & blocks
Fastest growing segmentTinker Toy
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBricks & Blocks, Tinker Toy
Key market players worldwideMattel Inc, Spin Master Corp Shs Subord Voting, BANDAI NAMCO Holdings Inc, Hasbro Inc, Basic Fun!, The LEGO Group, Tegu, PlayMonster, Magformers, Schylling, Polydron, Ravensburger


Other key industry trends

  • In terms of revenue, Japan accounted for 2.2% of the global construction toys market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China construction toys market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,793.2 million by 2030.

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Construction Toys Market Companies

Name Profile # Employees HQ Website
Ravensburger View profile 5001-10000 Ravensburg, Baden-Wurttemberg, Germany, Europe https://www.ravensburger.de
Polydron View profile 11-50 Cirencester, Gloucestershire, United Kingdom, Europe https://www.polydron.co.uk/
Schylling View profile 51-100 North Andover, Massachusetts, United States, North America https://schylling.com
Magformers View profile 11-50 Crewe, Cheshire East, United Kingdom, Europe https://magformers.co.uk
PlayMonster View profile 51-100 Beloit, Wisconsin, United States, North America http://www.playmonster.com/
Tegu View profile 101-250 Tegucigalpa, Francisco Morazan, Honduras, North America https://www.tegu.com/
Basic Fun! View profile 101-250 Boca Raton, Florida, United States, North America http://www.basicfun.com
The LEGO Group View profile 10001+ Billund, Syddanmark, Denmark, Europe http://www.lego.com
Hasbro Inc View profile 5502 1027 Newport Avenue, P.O. Box 1059, Pawtucket, RI, United States, 02861 https://www.hasbro.com
BANDAI NAMCO Holdings Inc View profile 20054 5-37-8, Shiba, Minato-ku, Tokyo, Japan, 108-0014 http://www.bandainamco.co.jp
Spin Master Corp Shs Subord Voting View profile 2400 225 King Street West, Suite 200, Toronto, ON, Canada, M5V 3M2 https://www.spinmaster.com
Mattel Inc View profile 33000 333 Continental Boulevard, El Segundo, CA, United States, 90245-5012 https://corporate.mattel.com

Japan construction toys market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to construction toys market will help companies and investors design strategic landscapes.


Bricks & blocks was the largest segment with a revenue share of 58.45% in 2023. Horizon Databook has segmented the Japan construction toys market based on bricks & blocks, tinker toy covering the revenue growth of each sub-segment from 2018 to 2030.


The market for construction toys in Japan is driven by several key factors, including cultural preferences, educational values, and technological advancements. In Japan, where there is a strong emphasis on education and skill development, construction toys are likely to be popular for their ability to enhance cognitive abilities, problem-solving skills, and creativity among children.

For instance, LaQ is a construction toy that encourages creativity, enhances color coordination, and develops logical and mathematical thinking through building geometric shapes. It also helps in improving concentration skills and social skills through group-building projects.

Cultural influences play a significant role in shaping toy preferences, and Japanese culture traditionally values activities that promote discipline, teamwork, and precision. Construction toys that encourage collaborative play and require attention to detail may align well with these cultural values, making them appealing to both parents and educators.

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Target buyers of Japan construction toys market databook

  • Our clientele includes a mix of construction toys market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan construction toys market , including forecasts for subscribers. This country databook contains high-level insights into Japan construction toys market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Japan construction toys market size, by product, 2018-2030 (US$M)

Japan Construction Toys Market Outlook Share, 2023 & 2030 (US$M)

Japan construction toys market size, by product, 2018-2030 (US$M)

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