U.S. Color Cosmetics Market Size & Outlook, 2022-2030

The color cosmetics market in the United States is expected to reach a projected revenue of US$ 31.2 billion by 2030. A compound annual growth rate of 8% is expected of the United States color cosmetics market from 2023 to 2030.
Revenue, 2022 (US$B)
$16.9
Forecast, 2030 (US$B)
$31.2
CAGR, 2023 - 2030
8%
Report Coverage
U.S.

U.S. color cosmetics market highlights

  • The U.S. color cosmetics market generated a revenue of USD 16.9 billion in 2022 and is expected to reach USD 31.2 billion by 2030.
  • The U.S. market is expected to grow at a CAGR of 8% from 2023 to 2030.
  • In terms of segment, conventional was the largest revenue generating product in 2022.
  • Organic is the most lucrative product segment registering the fastest growth during the forecast period.

Color cosmetics market data book summary

Market revenue in 2022USD 16.9 billion
Market revenue in 2030USD 31.2 billion
Growth rate8% (CAGR from 2022 to 2030)
Largest segmentConventional
Fastest growing segmentOrganic
Historical data2018 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationConventional, Organic
Key market players worldwideL'Oreal SA, Unilever PLC, The Estee Lauder Companies Inc Class A, Avon Products, Shiseido Co Ltd, Coty Inc Class A, Revlon

Other key industry trends

  • In terms of revenue, U.S. accounted for 16.0% of the global color cosmetics market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. color cosmetics market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 3.1 billion by 2030.

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Color Cosmetics Market Companies

Name Profile # Employees HQ Website

U.S. color cosmetics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to color cosmetics market will help companies and investors design strategic landscapes.


Conventional was the largest segment with a revenue share of 85.21% in 2022. Horizon Databook has segmented the U.S. color cosmetics market based on conventional, organic covering the revenue growth of each sub-segment from 2018 to 2030.


  • U.S. Color Cosmetics Product Outlook (Revenue, USD Billion, 2018-2030)
    • Conventional
    • Organic

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  • Our clientele includes a mix of color cosmetics market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. color cosmetics market , including forecasts for subscribers. This country databook contains high-level insights into U.S. color cosmetics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. color cosmetics market size, by product, 2018-2030 (US$B)

U.S. Color Cosmetics Market Outlook Share, 2022 & 2030 (US$B)

U.S. color cosmetics market size, by product, 2018-2030 (US$B)

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