U.S. Cold Plunge Tub Market Size & Outlook, 2023-2030

The cold plunge tub market in the United States is expected to reach a projected revenue of US$ 132.1 million by 2030. A compound annual growth rate of 4% is expected of the United States cold plunge tub market from 2024 to 2030.
Revenue, 2023 (US$M)
$100.3
Forecast, 2030 (US$M)
$132.1
CAGR, 2024 - 2030
4%
Report Coverage
U.S.

U.S. cold plunge tub market highlights

  • The U.S. cold plunge tub market generated a revenue of USD 100.3 million in 2023 and is expected to reach USD 132.1 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 4% from 2024 to 2030.
  • In terms of segment, commercial was the largest revenue generating application in 2023.
  • Commercial is the most lucrative application segment registering the fastest growth during the forecast period.


Cold plunge tub market data book summary

Market revenue in 2023USD 100.3 million
Market revenue in 2030USD 132.1 million
Growth rate4% (CAGR from 2023 to 2030)
Largest segmentCommercial
Fastest growing segmentCommercial
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCommercial, Residential
Key market players worldwideIce Barrel, Coldtub, Icoolsport, Plunge, Brass Monkey, Jacuzzi Brands


Other key industry trends

  • In terms of revenue, U.S. accounted for 31.5% of the global cold plunge tub market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. cold plunge tub market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 20.2 million by 2030.

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Cold Plunge Tub Market Companies

Name Profile # Employees HQ Website

U.S. cold plunge tub market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to cold plunge tub market will help companies and investors design strategic landscapes.


Commercial was the largest segment with a revenue share of 80.06% in 2023. Horizon Databook has segmented the U.S. cold plunge tub market based on commercial, residential covering the revenue growth of each sub-segment from 2018 to 2030.


The increasing investments in the spa, fitness, and private health and wellness sectors are expected to present significant opportunities for industry participants. Additionally, the growing trend of glamping in the country is likely to offer manufacturers of cold plunge tubs opportunities to scale production and enhance revenue.

For instance, PLUNGE, a California-based manufacturer, provides a cold plunge tub equipped with powerful cooling and filtration systems. This tub offers a superior experience compared to traditional ice baths or chest freezers. It is designed for both indoor and outdoor use, comes in a standard size, and is easy to install.

According to a survey conducted by Houzz Research in 2022, of 2,570 U.S. citizens, more than three in five inhabitants (62%) upgraded the house systems, with the bathroom receiving the most suggestions. The percentage is three points more than it was a year ago. 


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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. cold plunge tub market , including forecasts for subscribers. This country databook contains high-level insights into U.S. cold plunge tub market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. cold plunge tub market size, by application, 2018-2030 (US$M)

U.S. Cold Plunge Tub Market Outlook Share, 2023 & 2030 (US$M)

U.S. cold plunge tub market size, by application, 2018-2030 (US$M)

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