Latin America Cold Plunge Tub Market Size & Outlook

The cold plunge tub market in Latin America is expected to reach a projected revenue of US$ 11.0 million by 2030. A compound annual growth rate of 2.6% is expected of Latin America cold plunge tub market from 2024 to 2030.
Revenue, 2023 (US$M)
$9.2
Forecast, 2030 (US$M)
$11.0
CAGR, 2024 - 2030
2.6%
Report Coverage
Latin America

Latin America cold plunge tub market highlights

  • The Latin America cold plunge tub market generated a revenue of USD 9.2 million in 2023.
  • The market is expected to grow at a CAGR of 2.6% from 2024 to 2030.
  • In terms of segment, commercial was the largest revenue generating application in 2023.
  • Commercial is the most lucrative application segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.


Latin America data book summary

Market revenue in 2023USD 9.2 million
Market revenue in 2030USD 11.0 million
Growth rate2.6% (CAGR from 2023 to 2030)
Largest segmentCommercial
Fastest growing segmentCommercial
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCommercial, Residential
Key market players worldwideIce Barrel, Coldtub, Icoolsport, Plunge, Brass Monkey, Jacuzzi Brands


Other key industry trends

  • In terms of revenue, Latin America region accounted for 2.9% of the global cold plunge tub market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 105.6 million by 2030.

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Cold Plunge Tub Market Scope

Cold Plunge Tub Market Companies

Name Profile # Employees HQ Website

Latin America cold plunge tub market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to cold plunge tub market will help companies and investors design strategic landscapes.


Commercial was the largest segment with a revenue share of 82.61% in 2023. Horizon Databook has segmented the Latin America cold plunge tub market based on commercial, residential covering the revenue growth of each sub-segment from 2018 to 2030.


The global expansion of the hospitality sector, including hotels, resorts, and hospitals, has offered immense opportunities for the market to grow in the Latin American region. The entry of foreign consumer electronics that are especially suited for commercial premises such as offices, spas, hospitals, and hotels is a significant driver of market expansion. 

Furthermore, there is an increase in the penetration and adoption of luxurious bathroom products including cold bath tubs and cold plunge tubs in the commercial market. Some of the world’s largest hospitality companies, including Marriott International, Hilton Hotels Corporation, Hyatt Hotels Corporation, Four Seasons Hotels Limited, and Shangri-La International Hotel Management Ltd., are expanding their presence across the Central & South American region. 

In August 2022, Hilton announced the launch of approximately 15 additional properties across 100 brands in the Caribbean and Latin America, including Brazil, by the end of 2022. The Hilton Foz de Iguacu, the first hotel near the famed waterfalls in Brazil, is equipped with spa facilities and both cold and hot plunge pools and tubs for guests’ comfort.

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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America cold plunge tub market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America cold plunge tub market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Latin America cold plunge tub market size, by country, 2018-2030 (US$M)

Latin America Cold Plunge Tub Market Outlook Share, 2023 & 2030 (US$M)

Latin America cold plunge tub market size, by country, 2018-2030 (US$M)

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