U.S. Cold And Flu Supplements Market Size & Outlook

The cold and flu supplements market in the United States is expected to reach a projected revenue of US$ 9,977.4 million by 2030. A compound annual growth rate of 10.8% is expected of the United States cold and flu supplements market from 2023 to 2030.
Revenue, 2022 (US$M)
$4,398.9
Forecast, 2030 (US$M)
$9,977.4
CAGR, 2023 - 2030
10.8%
Report Coverage
U.S.

U.S. cold and flu supplements market highlights

  • The U.S. cold and flu supplements market generated a revenue of USD 4,398.9 million in 2022 and is expected to reach USD 9,977.4 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 10.8% from 2023 to 2030.
  • In terms of segment, vitamins & minerals was the largest revenue generating product in 2022.
  • Herbal Extracts is the most lucrative product segment registering the fastest growth during the forecast period.


Cold and flu supplements market data book summary

Market revenue in 2022USD 4,398.9 million
Market revenue in 2030USD 9,977.4 million
Growth rate10.8% (CAGR from 2022 to 2030)
Largest segmentVitamins & minerals
Fastest growing segmentHerbal Extracts
Historical data2017 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationVitamins & Minerals, Herbal Extracts, Natural Molecules
Key market players worldwideAmway Malaysia Holdings, Klaire Labs, Nordic Naturals, Himalaya Wellness, Nu Skin Enterprises Inc Class A, Pfizer Inc, NOW Foods, Natures Sunshine Products Inc, Wakunaga Pharmaceutical, Neurobiologix Supplements, Parkway Products, Vitamin Shoppe


Other key industry trends

  • In terms of revenue, U.S. accounted for 28.8% of the global cold and flu supplements market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. cold and flu supplements market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 9,977.4 million by 2030.

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Cold And Flu Supplements Market Companies

Name Profile # Employees HQ Website

U.S. cold and flu supplements market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to cold and flu supplements market will help companies and investors design strategic landscapes.


Vitamins & minerals was the largest segment with a revenue share of 40.03% in 2022. Horizon Databook has segmented the U.S. cold and flu supplements market based on vitamins & minerals, herbal extracts, natural molecules covering the revenue growth of each sub-segment from 2017 to 2030.


In the U.S., seasonal influenza (flu) viruses are typically observed to circulate during the fall and winter months, constituting what is commonly referred to as the flu season. The flu activity commences its ascent in October, and the timing and duration of each flu season can vary. 

Generally, the highest levels of flu activity are recorded between December and February, although noteworthy activity can persist until May. However, since the onset of the COVID pandemic, the predictability of flu activity's timing and duration has been diminished. 

The timeline of peak flu activity in the U.S., from the flu season of 1982–1983 through the flu season of 2021–2022, is illustrated in the graph below. The "peak month of flu activity" refers to the month during a specific flu season.

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. cold and flu supplements market , including forecasts for subscribers. This country databook contains high-level insights into U.S. cold and flu supplements market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. cold and flu supplements market size, by product, 2017-2030 (US$M)

U.S. Cold And Flu Supplements Market Outlook Share, 2022 & 2030 (US$M)

U.S. cold and flu supplements market size, by product, 2017-2030 (US$M)

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