U.S. Coconut Water Market Size & Outlook, 2023-2030

The coconut water market in the United States is expected to reach a projected revenue of US$ 2,282.0 million by 2030. A compound annual growth rate of 16.4% is expected of the United States coconut water market from 2024 to 2030.
Revenue, 2023 (US$M)
$788.5
Forecast, 2030 (US$M)
$2,282.0
CAGR, 2024 - 2030
16.4%
Report Coverage
U.S.

U.S. coconut water market highlights

  • The U.S. coconut water market generated a revenue of USD 788.5 million in 2023 and is expected to reach USD 2,282.0 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 16.4% from 2024 to 2030.
  • In terms of segment, conventional was the largest revenue generating nature in 2023.
  • Organic is the most lucrative nature segment registering the fastest growth during the forecast period.

Coconut water market data book summary

Market revenue in 2023USD 788.5 million
Market revenue in 2030USD 2,282.0 million
Growth rate16.4% (CAGR from 2023 to 2030)
Largest segmentConventional
Fastest growing segmentOrganic
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOrganic, Conventional
Key market players worldwideThe Vita Coco Co Inc, Celebes Coconut Corporation, PepsiCo Inc, Taste Nirvana, Goya Foods, Harmless Harvest

Other key industry trends

  • In terms of revenue, U.S. accounted for 20.6% of the global coconut water market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. coconut water market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 299.6 million by 2030.

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Coconut Water Market Companies

Name Profile # Employees HQ Website

U.S. coconut water market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to coconut water market will help companies and investors design strategic landscapes.


Conventional was the largest segment with a revenue share of 79.8% in 2023. Horizon Databook has segmented the U.S. coconut water market based on organic, conventional covering the revenue growth of each sub-segment from 2018 to 2030.


One of the primary drivers of this market is the rising popularity of coconut water as a natural sports drink. Consumers across the U.S. are increasingly seeking beverages that offer hydration and electrolyte replenishment without artificial ingredients.

This trend is further supported by a growing awareness of the health benefits associated with coconut water, including its low-calorie content and natural sweetness, making it an appealing alternative to traditional sports drinks.

Brands like Harmless Harvest and Amy & Brian Naturals are capitalizing on this trend by emphasizing their commitment to organic and ethically sourced ingredients, which helps build consumer trust and loyalty.

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Target buyers of U.S. coconut water market databook

  • Our clientele includes a mix of coconut water market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the U.S. coconut water market, including forecasts for subscribers. This country databook contains high-level insights into U.S. coconut water market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. coconut water market size, by nature, 2018-2030 (US$M)

U.S. Coconut Water Market Share, 2023 & 2030 (US$M)

U.S. coconut water market size, by nature, 2018-2030 (US$M)

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