Italy Cocktail Mixers Market Size & Outlook, 2023-2030

The cocktail mixers market in Italy is expected to reach a projected revenue of US$ 377.9 million by 2030. A compound annual growth rate of 7.2% is expected of Italy cocktail mixers market from 2024 to 2030.
Revenue, 2023 (US$M)
$232.1
Forecast, 2030 (US$M)
$377.9
CAGR, 2024 - 2030
7.2%
Report Coverage
Italy

Italy cocktail mixers market highlights

  • The Italy cocktail mixers market generated a revenue of USD 318.8 million in 2021 and is expected to reach USD 688.1 million by 2030.
  • The Italy market is expected to grow at a CAGR of 8.9% from 2022 to 2030.
  • In terms of segment, tonic water was the largest revenue generating product in 2021.
  • Club Soda is the most lucrative product segment registering the fastest growth during the forecast period.


Cocktail mixers market data book summary

Market revenue in 2021USD 318.8 million
Market revenue in 2030USD 688.1 million
Growth rate8.9% (CAGR from 2021 to 2030)
Largest segmentTonic water
Fastest growing segmentClub Soda
Historical data2017 - 2020
Base year2021
Forecast period2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationTonic Water, Club Soda, Ginger
Key market players worldwideFevertree Drinks PLC, Keurig Dr Pepper Inc, The Coca-Cola Company, Britvic PLC, Coca-Cola Co


Other key industry trends

  • In terms of revenue, Italy accounted for 3.7% of the global cocktail mixers market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Germany cocktail mixers market is projected to lead the regional market in terms of revenue in 2030.
  • Italy is the fastest growing regional market in Europe and is projected to reach USD 688.1 million by 2030.

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Cocktail Mixers Market Companies

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Italy cocktail mixers market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to cocktail mixers market will help companies and investors design strategic landscapes.


Tonic water was the largest segment with a revenue share of 42.88% in 2023. Horizon Databook has segmented the Italy cocktail mixers market based on tonic water, club soda, ginger covering the revenue growth of each sub-segment from 2018 to 2030.


In Italy, the cocktail mixers market is shaped by the country’s long-standing tradition of aperitivo culture, where drinks like Aperol Spritz and Negroni are widely consumed. This has created a sustained demand for mixers that complement these iconic cocktails, with bitters and citrus-flavored mixers being particularly popular.

The Italian market values authenticity, and as such, consumers are gravitating toward mixers made with natural, locally sourced ingredients, which align with the country’s rich culinary heritage. Another notable trend in Italy is the increasing demand for craft mixers that cater to the growing interest in high-quality, artisanal cocktails.

This trend is particularly evident in urban areas, where mixology culture is flourishing. Brands that offer mixers with complex flavors, such as botanicals or exotic fruits, are finding success in catering to a more sophisticated palate.

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Horizon Databook provides a detailed overview of country-level data and insights on the Italy cocktail mixers market , including forecasts for subscribers. This country databook contains high-level insights into Italy cocktail mixers market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Italy cocktail mixers market size, by product, 2018-2030 (US$M)

Italy Cocktail Mixers Market Outlook Share, 2023 & 2030 (US$M)

Italy cocktail mixers market size, by product, 2018-2030 (US$M)

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