U.S. Cigar And Cigarillos Market Size & Outlook, 2023-2030

The cigar and cigarillos market in the United States is expected to reach a projected revenue of US$ 20,032.8 million by 2030. A compound annual growth rate of 7.4% is expected of the United States cigar and cigarillos market from 2024 to 2030.
Revenue, 2023 (US$M)
$12,177.2
Forecast, 2030 (US$M)
$20,032.8
CAGR, 2024 - 2030
7.4%
Report Coverage
U.S.

U.S. cigar and cigarillos market highlights

  • The U.S. cigar and cigarillos market generated a revenue of USD 12,177.2 million in 2023 and is expected to reach USD 20,032.8 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 7.4% from 2024 to 2030.
  • In terms of segment, mass was the largest revenue generating product in 2023.
  • Premium is the most lucrative product segment registering the fastest growth during the forecast period.


Cigar and cigarillos market data book summary

Market revenue in 2023USD 12,177.2 million
Market revenue in 2030USD 20,032.8 million
Growth rate7.4% (CAGR from 2023 to 2030)
Largest segmentMass
Fastest growing segmentPremium
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMass, Premium


Other key industry trends

  • In terms of revenue, U.S. accounted for 23.8% of the global cigar and cigarillos market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. cigar and cigarillos market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 1,893.1 million by 2030.

Mass was the largest segment with a revenue share of 77.45% in 2023. Horizon Databook has segmented the U.S. cigar and cigarillos market based on mass, premium covering the revenue growth of each sub-segment from 2018 to 2030.


One significant driver is the rising popularity of cigar lounges and parlors, particularly in urban areas like Chicago, which are fostering a culture around cigar smoking. This trend is contributing to an increase in demand for both cigars and cigarillos, as these venues offer a social space for enthusiasts to enjoy their products in a communal setting. 

The establishment of more cigar lounges is expected to further boost consumption and accessibility, aligning with the growing interest in premium and flavored options among consumers. Another factor influencing the market is the increasing preference for flavored cigars and cigarillos, particularly among younger demographics and female smokers. 

The availability of diverse flavor profiles, including wine, chocolate, and vanilla, is appealing to a broader audience, making cigars more accessible and enjoyable for those who might find traditional tobacco flavors too harsh. 

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U.S. cigar and cigarillos market size, by product, 2018-2030 (US$M)

U.S. Cigar And Cigarillos Market Outlook Share, 2023 & 2030 (US$M)

U.S. cigar and cigarillos market size, by product, 2018-2030 (US$M)

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