Japan Cigar And Cigarillos Market Size & Outlook

The cigar and cigarillos market in Japan is expected to reach a projected revenue of US$ 13,313.8 million by 2030. A compound annual growth rate of 7% is expected of Japan cigar and cigarillos market from 2024 to 2030.
Revenue, 2023 (US$M)
$8,267.6
Forecast, 2030 (US$M)
$13,313.8
CAGR, 2024 - 2030
7%
Report Coverage
Japan

Japan cigar and cigarillos market highlights

  • The Japan cigar and cigarillos market generated a revenue of USD 8,267.6 million in 2023 and is expected to reach USD 13,313.8 million by 2030.
  • The Japan market is expected to grow at a CAGR of 7% from 2024 to 2030.
  • In terms of segment, mass was the largest revenue generating product in 2023.
  • Premium is the most lucrative product segment registering the fastest growth during the forecast period.


Cigar and cigarillos market data book summary

Market revenue in 2023USD 8,267.6 million
Market revenue in 2030USD 13,313.8 million
Growth rate7% (CAGR from 2023 to 2030)
Largest segmentMass
Fastest growing segmentPremium
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMass, Premium


Other key industry trends

  • In terms of revenue, Japan accounted for 16.1% of the global cigar and cigarillos market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, Japan cigar and cigarillos market is projected to lead the regional market in terms of revenue in 2030.
  • Australia is the fastest growing regional market in Asia Pacific and is projected to reach USD 3,146.6 million by 2030.

Mass was the largest segment with a revenue share of 79.75% in 2023. Horizon Databook has segmented the Japan cigar and cigarillos market based on mass, premium covering the revenue growth of each sub-segment from 2018 to 2030.


The Japanese market is witnessing an increase in the domestic production of premium cigars, catering to consumers who appreciate locally crafted products with unique flavor profiles. This trend is complemented by the presence of luxury cigar boutiques that offer rare and limited-edition selections, further enhancing the appeal of cigars as collectible items. 

The market is also characterized by a thriving resale segment for vintage and rare cigars, indicating a robust interest in the heritage and craftsmanship associated with cigar smoking. In March 2023, Confidenciaal Cigars, a new brand by Eric Piras, launched in Japan with events held in Osaka, Tokyo, Hiroshima, and Sapporo. 

The launch at the retro bar Havana1950 in Tokyo attracted retailers, VIPs, and cigar enthusiasts, all embracing a Prohibition-era dress code. Eric Piras and Antoine Riberet conducted brand training sessions for Cigar Club Japan's teams, enhancing the experience with gift boxes that included specially made chocolates. 

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Japan cigar and cigarillos market size, by product, 2018-2030 (US$M)

Japan Cigar And Cigarillos Market Outlook Share, 2023 & 2030 (US$M)

Japan cigar and cigarillos market size, by product, 2018-2030 (US$M)

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