Market revenue in 2023 | USD 8,267.6 million |
Market revenue in 2030 | USD 13,313.8 million |
Growth rate | 7% (CAGR from 2023 to 2030) |
Largest segment | Mass |
Fastest growing segment | Premium |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Mass, Premium |
Mass was the largest segment with a revenue share of 79.75% in 2023. Horizon Databook has segmented the Japan cigar and cigarillos market based on mass, premium covering the revenue growth of each sub-segment from 2018 to 2030.
The Japanese market is witnessing an increase in the domestic production of premium cigars, catering to consumers who appreciate locally crafted products with unique flavor profiles. This trend is complemented by the presence of luxury cigar boutiques that offer rare and limited-edition selections, further enhancing the appeal of cigars as collectible items.
The market is also characterized by a thriving resale segment for vintage and rare cigars, indicating a robust interest in the heritage and craftsmanship associated with cigar smoking. In March 2023, Confidenciaal Cigars, a new brand by Eric Piras, launched in Japan with events held in Osaka, Tokyo, Hiroshima, and Sapporo.
The launch at the retro bar Havana1950 in Tokyo attracted retailers, VIPs, and cigar enthusiasts, all embracing a Prohibition-era dress code. Eric Piras and Antoine Riberet conducted brand training sessions for Cigar Club Japan's teams, enhancing the experience with gift boxes that included specially made chocolates.
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