Italy Cigar And Cigarillos Market Size & Outlook

The cigar and cigarillos market in Italy is expected to reach a projected revenue of US$ 1,462.2 million by 2030. A compound annual growth rate of 9.2% is expected of Italy cigar and cigarillos market from 2024 to 2030.
Revenue, 2023 (US$M)
$788.6
Forecast, 2030 (US$M)
$1,462.2
CAGR, 2024 - 2030
9.2%
Report Coverage
Italy

Italy cigar and cigarillos market highlights

  • The Italy cigar and cigarillos market generated a revenue of USD 788.6 million in 2023 and is expected to reach USD 1,462.2 million by 2030.
  • The Italy market is expected to grow at a CAGR of 9.2% from 2024 to 2030.
  • In terms of segment, mass was the largest revenue generating product in 2023.
  • Premium is the most lucrative product segment registering the fastest growth during the forecast period.


Cigar and cigarillos market data book summary

Market revenue in 2023USD 788.6 million
Market revenue in 2030USD 1,462.2 million
Growth rate9.2% (CAGR from 2023 to 2030)
Largest segmentMass
Fastest growing segmentPremium
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMass, Premium


Other key industry trends

  • In terms of revenue, Italy accounted for 1.5% of the global cigar and cigarillos market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, UK cigar and cigarillos market is projected to lead the regional market in terms of revenue in 2030.
  • Italy is the fastest growing regional market in Europe and is projected to reach USD 1,462.2 million by 2030.

Mass was the largest segment with a revenue share of 71.56% in 2023. Horizon Databook has segmented the Italy cigar and cigarillos market based on mass, premium covering the revenue growth of each sub-segment from 2018 to 2030.


Italy has a long-standing tradition of tobacco consumption, particularly in the form of cigars. This cultural heritage is deeply rooted in regions like Tuscany, where cigars like the Toscano are iconic. The appreciation for high-quality, hand-rolled cigars remains strong, driving demand in the premium segment. 

Consumers are increasingly inclined toward premium and super-premium cigars, valuing the artisanal craftsmanship, rich flavors, and prestige associated with these products. This trend toward premiumization is bolstered by a growing number of cigar lounges and events that cater to aficionados seeking luxury experiences. 

According to the Observatory of Economic Complexity (OEC), an online data visualization and distribution platform, in 2022, Italy imported USD 180 million worth of cigars, cheroots, and cigarillos containing tobacco, ranking as the 11th largest importer of these products globally. 

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Italy cigar and cigarillos market size, by product, 2018-2030 (US$M)

Italy Cigar And Cigarillos Market Outlook Share, 2023 & 2030 (US$M)

Italy cigar and cigarillos market size, by product, 2018-2030 (US$M)

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