Market revenue in 2023 | USD 788.6 million |
Market revenue in 2030 | USD 1,462.2 million |
Growth rate | 9.2% (CAGR from 2023 to 2030) |
Largest segment | Mass |
Fastest growing segment | Premium |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Mass, Premium |
Mass was the largest segment with a revenue share of 71.56% in 2023. Horizon Databook has segmented the Italy cigar and cigarillos market based on mass, premium covering the revenue growth of each sub-segment from 2018 to 2030.
Italy has a long-standing tradition of tobacco consumption, particularly in the form of cigars. This cultural heritage is deeply rooted in regions like Tuscany, where cigars like the Toscano are iconic. The appreciation for high-quality, hand-rolled cigars remains strong, driving demand in the premium segment.
Consumers are increasingly inclined toward premium and super-premium cigars, valuing the artisanal craftsmanship, rich flavors, and prestige associated with these products. This trend toward premiumization is bolstered by a growing number of cigar lounges and events that cater to aficionados seeking luxury experiences.
According to the Observatory of Economic Complexity (OEC), an online data visualization and distribution platform, in 2022, Italy imported USD 180 million worth of cigars, cheroots, and cigarillos containing tobacco, ranking as the 11th largest importer of these products globally.
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