Market revenue in 2023 | USD 1,204.1 million |
Market revenue in 2030 | USD 2,460.5 million |
Growth rate | 10.7% (CAGR from 2023 to 2030) |
Largest segment | Mass |
Fastest growing segment | Premium |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Mass, Premium |
Mass was the largest segment with a revenue share of 86.05% in 2023. Horizon Databook has segmented the Brazil cigar and cigarillos market based on mass, premium covering the revenue growth of each sub-segment from 2018 to 2030.
Brazil is one of the world's leading tobacco producers. The Brazilian cigar & cigarillos industry has a long history, with the state of Bahia being one of the first to cultivate tobacco on a large scale in the world.
The cigar industry's revival has been aided by new generations of cigar smokers and the rising demand for cigars & cigarillos, giving Brazilian cigar manufacturing facilities a reason to make investments. The formation of communities and groups on social media platforms like Facebook has aided the sharing of information about cigars & cigarillos, encouraging a new culture of cigar & cigarillos appreciation.
Over the years, the smoking rate in Brazil has reduced due to factors such as public health initiatives, regulatory measures, and increased awareness regarding the health risks associated with tobacco use. In 2021, the percentage of smokers aged 18 and up was 9.1%, with men accounting for 11.8% and women accounting for 6.7%.
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