U.S. Cereal Bar Market Size & Outlook, 2024-2030
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U.S. cereal bar market highlights
- The U.S. cereal bar market generated a revenue of USD 5,324.4 million in 2024 and is expected to reach USD 7,522.1 million by 2030.
- The U.S. market is expected to grow at a CAGR of 5.9% from 2025 to 2030.
- In terms of segment, snack bars was the largest revenue generating product in 2024.
- Energy & Nutrition Bars is the most lucrative product segment registering the fastest growth during the forecast period.
Cereal bar market data book summary
| Market revenue in 2024 | USD 5,324.4 million |
| Market revenue in 2030 | USD 7,522.1 million |
| Growth rate | 5.9% (CAGR from 2025 to 2030) |
| Largest segment | Snack bars |
| Fastest growing segment | Energy & Nutrition Bars |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Snack Bars, Energy & Nutrition Bars |
| Key market players worldwide | The Hain Celestial Group Inc, Nestle SA, General Mills Inc, Atkins, PepsiCo Inc, McKee Foods Corporation |
Other key industry trends
- In terms of revenue, U.S. accounted for 29.8% of the global cereal bar market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. cereal bar market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 7,522.1 million by 2030.
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Cereal Bar Market Scope
Cereal Bar Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| McKee Foods Corporation | View profile | 5001-10000 | Collegedale, Tennessee, United States, North America | http://www.mckeefoods.com/ |
| Atkins | View profile | 10001+ | Epsom, Surrey, United Kingdom, Europe | http://atkinsglobal.com |
| General Mills Inc | View profile | 34000 | Number One General Mills Boulevard, Minneapolis, MN, United States, 55426 | https://www.generalmills.com |
| PepsiCo Inc | View profile | 318000 | 700 Anderson Hill Road, Purchase, NY, United States, 10577 | https://www.pepsico.com |
| The Hain Celestial Group Inc | View profile | 2837 | 4600 Sleepytime Drive, Co, Boulder, DE, United States, 80301 | https://www.hain.com |
| Nestle SA | View profile | 270000 | Avenue Nestle 55, Vevey, Switzerland, CH-1800 | https://www.nestle.com |
U.S. cereal bar market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to cereal bar market will help companies and investors design strategic landscapes.
Snack bars was the largest segment with a revenue share of 44.36% in 2024. Horizon Databook has segmented the U.S. cereal bar market based on snack bars, energy & nutrition bars covering the revenue growth of each sub-segment from 2018 to 2030.
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Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of U.S. cereal bar market databook
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Our clientele includes a mix of cereal bar market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. cereal bar market , including forecasts for subscribers. This country databook contains high-level insights into U.S. cereal bar market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. cereal bar market size, by product, 2018-2030 (US$M)
U.S. Cereal Bar Market Outlook Share, 2024 & 2030 (US$M)
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