U.S. Candle Market Size & Outlook, 2025-2030
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U.S. candle market highlights
- The U.S. candle market generated a revenue of USD 3,416.6 million in 2024 and is expected to reach USD 4,689.4 million by 2030.
- The U.S. market is expected to grow at a CAGR of 5.6% from 2025 to 2030.
- In terms of segment, container candles was the largest revenue generating product in 2024.
- Tapers is the most lucrative product segment registering the fastest growth during the forecast period.
Candle market data book summary
| Market revenue in 2024 | USD 3,416.6 million |
| Market revenue in 2030 | USD 4,689.4 million |
| Growth rate | 5.6% (CAGR from 2025 to 2030) |
| Largest segment | Container candles |
| Fastest growing segment | Tapers |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Votive, Container Candles, Pillars, Tapers |
| Key market players worldwide | Bath & Body Works Inc, The Estee Lauder Companies Inc Class A, Better Homes & Gardens Real Estate Elliott Coastal Living, Bridgewater Candle Company, Colonial Candle, Circle E Candles, Diptyque, Jo Malone London, MALIN+GOETZ, NEST New York, Yankee Candle Company, Contract Candles & Diffusers, Ellis Brooklyn, Trudon |
Other key industry trends
- In terms of revenue, U.S. accounted for 24.3% of the global candle market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. candle market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 1,267.1 million by 2030.
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Candle Market Scope
Candle Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Trudon | View profile | 11-50 | Paris, Ile-de-France, France, Europe | https://trudon.com |
| Ellis Brooklyn | View profile | 10001+ | New Canaan, Connecticut, United States, North America | https://www.ellisbrooklyn.com/ |
| Contract Candles & Diffusers | View profile | 101-250 | Surrey, British Columbia, Canada, North America | https://www.contractcandlesanddiffusers.com/ |
| Yankee Candle Company | View profile | 5001-10000 | Rogers, Arkansas, United States, North America | http://yankeecandle.com |
| NEST New York | View profile | 101-250 | New York, New York, United States, North America | http://www.nestfragrances.com |
| MALIN+GOETZ | View profile | 51-100 | New York, New York, United States, North America | http://malinandgoetz.com |
| Jo Malone London | View profile | 10001+ | London, England, United Kingdom, Europe | http://www.jomalone.com/ |
| Diptyque | View profile | 251-500 | Paris, Ile-de-France, France, Europe | https://www.diptyqueparis.com/ |
| Circle E Candles | View profile | 11-50 | Fredericksburg, Texas, United States, North America | https://www.circleecandles.com |
| Colonial Candle | View profile | 51-100 | Elkin, North Carolina, United States, North America | https://colonialcandle.com |
| Bridgewater Candle Company | View profile | - | Spartanburg, South Carolina, United States, North America | https://bridgewatercandles.com |
| Better Homes & Gardens Real Estate Elliott Coastal Living | View profile | 51-100 | North Myrtle Beach, South Carolina, United States, North America | https://elliottcoastalliving.com/ |
| Bath & Body Works Inc | View profile | 57157 | Three Limited Parkway, Columbus, OH, United States, 43230 | https://www.bbwinc.com |
| The Estee Lauder Companies Inc Class A | View profile | 62000 | 767 Fifth Avenue, New York, NY, United States, 10153 | https://www.elcompanies.com |
U.S. candle market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to candle market will help companies and investors design strategic landscapes.
Container candles was the largest segment with a revenue share of 26.71% in 2024. Horizon Databook has segmented the U.S. candle market based on votive, container candles, pillars, tapers covering the revenue growth of each sub-segment from 2018 to 2030.
The rising trend of self-care has made scented candles popular among millennials. Millennials focus on mental well-being and do not hesitate to spend a premium amount on fragranced candles. According to the NPD Group in the U.S., fragrance sales have increased since August 2020 and continued to increase in 2021.
The first quarter of 2020 included the onset of the COVID-19 pandemic when uncertainty and fear started affecting customer preferences and behavior patterns. The rise in home fragrance sales is linked to the pandemic and lockdown, a dark period when people sought a quick mental getaway while being at home.
Customer preference for luxury candles has grown in the last couple of years. Although 2020 was challenging due to the COVID-19 pandemic, luxury candle sales increased as people spent more time inside the house.
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Target buyers of U.S. candle market databook
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Our clientele includes a mix of candle market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. candle market , including forecasts for subscribers. This country databook contains high-level insights into U.S. candle market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. candle market size, by product, 2018-2030 (US$M)
U.S. Candle Market Outlook Share, 2024 & 2030 (US$M)
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