U.S. Breakfast Cereal Market Size & Outlook, 2024-2030

The breakfast cereal market in the United States is expected to reach a projected revenue of US$ 15,748,091.9 million by 2030. A compound annual growth rate of 2.6% is expected of the United States breakfast cereal market from 2025 to 2030.
Revenue, 2024 (US$M)
$13,534,041.2
Forecast, 2030 (US$M)
$15,748,091.9
CAGR, 2025 - 2030
2.6%
Report Coverage
U.S.

U.S. breakfast cereal market highlights

  • The U.S. breakfast cereal market generated a revenue of USD 13,534,041.2 million in 2024 and is expected to reach USD 15,748,091.9 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 2.6% from 2025 to 2030.
  • In terms of segment, rte was the largest revenue generating product in 2024.
  • Hot Cereal is the most lucrative product segment registering the fastest growth during the forecast period.


Breakfast cereal market data book summary

Market revenue in 2024USD 13,534,041.2 million
Market revenue in 2030USD 15,748,091.9 million
Growth rate2.6% (CAGR from 2024 to 2030)
Largest segmentRte
Fastest growing segmentHot Cereal
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHot Cereal, RTE


Other key industry trends

  • In terms of revenue, U.S. accounted for 32.9% of the global breakfast cereal market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. breakfast cereal market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 1,500,504.2 million by 2030.

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Breakfast Cereal Market Scope

Breakfast cereal market segmentation & scope
Hot Cereal
RTE
Supermarkets & Hypermarkets
Convenience Stores
E-commerce
Others

Breakfast Cereal Market Companies

Name Profile # Employees HQ Website

U.S. breakfast cereal market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to breakfast cereal market will help companies and investors design strategic landscapes.


Rte was the largest segment with a revenue share of 83.94% in 2024. Horizon Databook has segmented the U.S. breakfast cereal market based on hot cereal, rte covering the revenue growth of each sub-segment from 2018 to 2030.


As per the U.S. Bureau of Labor Statistics, the prices registered for breakfast cereal were 1.08%. The breakfast cereal market in the U.S. is facing intense competition on account of massive product. 

innovation from categories including energy bars, breakfast biscuits, yogurts, and fruit & nut bars. Novel products, which are high in nutritional content and are minimally processed.

continue to act as alternatives for breakfast cereals in the U.S., thereby restraining overall market growth in the country.

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Target buyers of U.S. breakfast cereal market databook

  • Our clientele includes a mix of breakfast cereal market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the U.S. breakfast cereal market , including forecasts for subscribers. This country databook contains high-level insights into U.S. breakfast cereal market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. breakfast cereal market size, by product, 2018-2030 (US$M)

U.S. Breakfast Cereal Market Outlook Share, 2024 & 2030 (US$M)

U.S. breakfast cereal market size, by product, 2018-2030 (US$M)

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