Middle East & Africa Breakfast Cereal Market Size & Outlook

The breakfast cereal market in Middle East & Africa is expected to reach a projected revenue of US$ 1,220,788.6 million by 2030. A compound annual growth rate of 4% is expected of Middle East & Africa breakfast cereal market from 2025 to 2030.
Revenue, 2024 (US$M)
$959,447.2
Forecast, 2030 (US$M)
$1,220,788.6
CAGR, 2025 - 2030
4%
Report Coverage
Middle East & Africa

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Middle East & Africa breakfast cereal market, 2018-2030 (US$M)

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MEA breakfast cereal market highlights

  • The MEA breakfast cereal market generated a revenue of USD 959,447.2 million in 2024.
  • The market is expected to grow at a CAGR of 4.1% from 2025 to 2030.
  • In terms of segment, rte was the largest revenue generating product in 2024.
  • Hot Cereal is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2030.


MEA data book summary

Market revenue in 2024USD 959,447.2 million
Market revenue in 2030USD 1,220,788.6 million
Growth rate4.1% (CAGR from 2024 to 2030)
Largest segmentRte
Fastest growing segmentHot Cereal
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHot Cereal, RTE


Other key industry trends

  • In terms of revenue, MEA region accounted for 2.3% of the global breakfast cereal market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 11,691,203.4 million by 2030.

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Breakfast Cereal Market Companies

Name Profile # Employees HQ Website
B&G Foods View profile 501-1000 Parsippany, New Jersey, United States, North America http://bgfoods.com
Marico View profile 10001+ Mumbai, Maharashtra, India, Asia http://marico.com/
Nature's Path View profile 501-1000 Richmond, Quebec, Canada, North America https://www.naturespath.com/en-us/
Bob's Red Mill View profile 501-1000 Portland, Oregon, United States, North America https://www.bobsredmill.com/
WK Kellogg Co View profile 3150 One Kellogg Square, Battle Creek, MI, United States, 49016-3599 https://www.wkkellogg.com
CALBEE Inc View profile 8492 1-8-3 Marunouchi, Chiyoda-ku, 22nd Floor, Marunouchi Trust Tower Main, Tokyo, Japan, 100-0005 http://www.calbee.co.jp
General Mills Inc View profile 34000 Number One General Mills Boulevard, Minneapolis, MN, United States, 55426 https://www.generalmills.com
Post Holdings Inc View profile 11430 2503 South Hanley Road, St. Louis, MO, United States, 63144 https://www.postholdings.com
PepsiCo Inc View profile 318000 700 Anderson Hill Road, Purchase, NY, United States, 10577 https://www.pepsico.com
Nestle SA View profile 270000 Avenue Nestle 55, Vevey, Switzerland, CH-1800 https://www.nestle.com

Middle East & Africa breakfast cereal market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to breakfast cereal market will help companies and investors design strategic landscapes.


Rte was the largest segment with a revenue share of 86.72% in 2024. Horizon Databook has segmented the Middle East & Africa breakfast cereal market based on hot cereal, rte covering the revenue growth of each sub-segment from 2018 to 2030.


The economy of the Middle East & African countries is moving toward premiumization of several breakfast cereal products. Improving economic conditions coupled with rising purchasing power is augmenting demand for premium quality breakfast cereals. 

Moreover, the increasing adoption of organic and gluten-free breakfast cereal products in Africa is likely to expand market growth over the forecast period. 

Africa is regarded as one of the emerging regions in the world due to the improving economies of countries such as Nigeria and South Africa.

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Target buyers of Middle East & Africa breakfast cereal market databook

  • Our clientele includes a mix of breakfast cereal market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa breakfast cereal market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa breakfast cereal market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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MEA breakfast cereal market size, by country, 2018-2030 (US$M)

Middle East & Africa Breakfast Cereal Market Outlook Share, 2024 & 2030 (US$M)

MEA breakfast cereal market size, by country, 2018-2030 (US$M)

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