North America Branded Generics Market Size & Outlook

The branded generics market in North America is expected to reach a projected revenue of US$ 68,874.5 million by 2030. A compound annual growth rate of 4.7% is expected of North America branded generics market from 2022 to 2030.
Revenue, 2021 (US$M)
$45,421.6
Forecast, 2030 (US$M)
$68,874.5
CAGR, 2022 - 2030
4.7%
Report Coverage
North America

North America branded generics market highlights

  • The North America branded generics market generated a revenue of USD 45.4 billion in 2021.
  • The market is expected to grow at a CAGR of 4.7% from 2022 to 2030.
  • In terms of segment, anti-hypertensive was the largest revenue generating drug class in 2021.
  • Hormones is the most lucrative drug class segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2022 to 2030.


North America data book summary

Market revenue in 2021USD 45.4 billion
Market revenue in 2030USD 68.9 billion
Growth rate4.7% (CAGR from 2021 to 2030)
Largest segmentAnti-hypertensive
Fastest growing segmentHormones
Historical data covered2018 - 2020
Base year for estimation2021
Forecast period covered2022 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationAlkylating Agents, Antimetabolites, Hormones, Anti-hypertensive, Lipid Lowering drugs, Anti-depressants, Anti-psychotics, Anti-epileptics
Key market players worldwideTeva Pharmaceutical Industries Ltd, Lupin, Sanofi SA, Sun Pharmaceutical Industries, Dr. Reddy’s Laboratories, GlaxoSmithKline, Pfizer Inc, Apotex Inc., Viatris Inc


Other key industry trends

  • In terms of revenue, North America region accounted for 19.8% of the global branded generics market in 2021.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 188.0 billion by 2030.

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Branded Generics Market Companies

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North America branded generics market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to branded generics market will help companies and investors design strategic landscapes.


Anti-hypertensive was the largest segment with a revenue share of 15.64% in 2021. Horizon Databook has segmented the North America branded generics market based on alkylating agents, antimetabolites, hormones, anti-hypertensive, lipid lowering drugs, anti-depressants, anti-psychotics, anti-epileptics covering the revenue growth of each sub-segment from 2018 to 2030.


Growth of North America branded generic market can be attributed to various factors, such presence of major market players & well-developed infrastructure, rise in prevalence of various diseases in the region, and favorable government initiatives that support the uptake of branded generics.

Furthermore, increasing awareness pertaining to highly potent drugs, rising demand for anti-cancer therapeutics, and growing number of pharmaceutical companies are some of the factors contributing to the high share held by this regional market.

Increase in regulatory support and rise in investments in biotechnology & pharmaceutical industries are anticipated to fuel market growth. Moreover, blockbuster and patented drugs nearing expiration provide key opportunities to companies for revenue generation by manufacture and sale of branded generics.

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Target buyers of North America branded generics market databook

  • Our clientele includes a mix of branded generics market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the North America branded generics market , including forecasts for subscribers. This continent databook contains high-level insights into North America branded generics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America branded generics market size, by country, 2018-2030 (US$M)

North America Branded Generics Market Outlook Share, 2021 & 2030 (US$M)

North America branded generics market size, by country, 2018-2030 (US$M)

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