North America Brain Health Supplements Market Size & Outlook

The brain health supplements market in North America is expected to reach a projected revenue of US$ 8,341.2 million by 2030. A compound annual growth rate of 11.6% is expected of North America brain health supplements market from 2023 to 2030.
Revenue, 2022 (US$M)
$3,456.4
Forecast, 2030 (US$M)
$8,341.2
CAGR, 2023 - 2030
11.6%
Report Coverage
North America

North America brain health supplements market highlights

  • The North America brain health supplements market generated a revenue of USD 3,456.4 million in 2022.
  • The market is expected to grow at a CAGR of 11.6% from 2023 to 2030.
  • In terms of segment, herbal extract was the largest revenue generating product in 2022.
  • Vitamins & Minerals is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2023 to 2030.


North America data book summary

Market revenue in 2022USD 3,456.4 million
Market revenue in 2030USD 8,341.2 million
Growth rate11.6% (CAGR from 2022 to 2030)
Largest segmentHerbal extract
Fastest growing segmentVitamins & Minerals
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationNatural Molecules, Herbal Extract, Vitamins & Minerals
Key market players worldwideUnilever PLC, Teva Pharmaceutical Industries Ltd, Natural Factors, Intelligent labs, Accelerated Intelligence, NOW Foods, Health Via Modern Nutrition, Peak Nootropics, AlternaScript


Other key industry trends

  • In terms of revenue, North America region accounted for 40.1% of the global brain health supplements market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 7,954.0 million by 2030.

Herbal extract was the largest segment with a revenue share of 43.37% in 2022. Horizon Databook has segmented the North America brain health supplements market based on natural molecules, herbal extract, vitamins & minerals covering the revenue growth of each sub-segment from 2017 to 2030.


The demand for brain health supplements in North America has grown substantially in recent years driven by rising consumer demand for products that improve cognitive health, backed by the growing trend of health consciousness, especially among the young population.

According to a survey conducted by the American Association of Retired Persons (AARP) on Brain Health and Dietary Supplements in June 2019, Americans aged 50 and older are regularly consuming large amounts of brain health supplements owing to increasing concerns over their brain and cognitive health.

These instances are expected to offer strong growth prospects to the regional market. Furthermore, rising awareness regarding the consumption of these products in the U.S. and Canada, on account of new product launches, is expected to promote regional market growth over the forecast period.

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North America brain health supplements market size, by country, 2017-2030 (US$M)

North America Brain Health Supplements Market Outlook Share, 2022 & 2030 (US$M)

North America brain health supplements market size, by country, 2017-2030 (US$M)

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