Asia Pacific Behavior Analytics Market Size & Outlook
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Asia Pacific behavior analytics market highlights
- The Asia Pacific behavior analytics market generated a revenue of USD 968.8 million in 2024.
- The market is expected to grow at a CAGR of 29.8% from 2025 to 2030.
- In terms of segment, services was the largest revenue generating component in 2024.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, South Korea is expected to register the highest CAGR from 2025 to 2030.
Asia Pacific data book summary
| Market revenue in 2024 | USD 968.8 million |
| Market revenue in 2030 | USD 4,565.4 million |
| Growth rate | 29.8% (CAGR from 2025 to 2030) |
| Largest segment | Services |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Software, Services |
| Key market players worldwide | Qualtrics, International Business Machines Corp, OpenText, Cisco Systems Inc, Oracle Corp, Zoho, Securonix, Fortinet Inc, Splunk, Adobe Inc |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 23.5% of the global behavior analytics market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 4,565.4 million by 2030.
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Behavior Analytics Market Scope
Behavior Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Qualtrics | View profile | 5001-10000 | Provo, Utah, United States, North America | http://www.qualtrics.com |
| OpenText | View profile | 10001+ | Waterloo, Ontario, Canada, North America | https://www.opentext.com |
| Splunk | View profile | 5001-10000 | San Francisco, California, United States, North America | https://www.splunk.com |
| Securonix | View profile | 101-250 | Addison, Texas, United States, North America | https://www.securonix.com/ |
| Zoho | View profile | 10001+ | Pleasanton, California, United States, North America | https://www.zoho.com |
| Cisco Systems Inc | View profile | 84900 | 170 West Tasman Drive, San Jose, CA, United States, 95134-1706 | https://www.cisco.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Fortinet Inc | View profile | 13522 | 909 Kifer Road, Sunnyvale, CA, United States, 94086 | https://www.fortinet.com |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
Asia Pacific behavior analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to behavior analytics market will help companies and investors design strategic landscapes.
Services was the largest segment with a revenue share of 64.63% in 2024. Horizon Databook has segmented the Asia Pacific behavior analytics market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.
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Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Asia Pacific behavior analytics market databook
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Our clientele includes a mix of behavior analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific behavior analytics market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific behavior analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Asia Pacific behavior analytics market size, by country, 2018-2030 (US$M)
Asia Pacific Behavior Analytics Market Outlook Share, 2024 & 2030 (US$M)
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