Middle East & Africa Beauty Tech Market Size & Outlook
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MEA beauty tech market highlights
- The MEA beauty tech market generated a revenue of USD 2,454.9 million in 2024.
- The market is expected to grow at a CAGR of 14.9% from 2025 to 2030.
- In terms of segment, artificial intelligence (ai) was the largest revenue generating technology in 2024.
- Artificial Intelligence (AI) is the most lucrative technology segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2030.
MEA data book summary
| Market revenue in 2024 | USD 2,454.9 million |
| Market revenue in 2030 | USD 5,656.8 million |
| Growth rate | 14.9% (CAGR from 2025 to 2030) |
| Largest segment | Artificial intelligence (ai) |
| Fastest growing segment | Artificial Intelligence (AI) |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Artificial Intelligence (AI), Augmented Reality (AR), Wearable Technology |
Other key industry trends
- In terms of revenue, MEA region accounted for 3.7% of the global beauty tech market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 50,392.6 million by 2030.
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Beauty Tech Market Scope
Beauty Tech Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Mary Kay Global | View profile | 1001-5000 | Addison, Texas, United States, North America | https://www.marykay.com |
| Oriflame | View profile | 11-50 | Athens, Attiki, Greece, Europe | http://www.oriflame.gr |
| Revlon | View profile | 1001-5000 | New York, New York, United States, North America | https://www.revlonanz.com |
| Avon Products | View profile | 10001+ | London, England, United Kingdom, Europe | https://www.avon.co.in |
| AMOREPACIFIC | View profile | 1001-5000 | Yongsan, Seoul-t'ukpyolsi, South Korea, Asia | https://www.amorepacific.com |
| Dyson | View profile | 5001-10000 | Malmesbury, Wiltshire, United Kingdom, Europe | http://www.dyson.com |
| Sephora | View profile | 10001+ | Neuilly-sur-seine, Ile-de-France, France, Europe | https://www.sephora.com |
| Kao Corp | View profile | 42450 | 14-10, Nihonbashi Kayabacho 1-chome, Chuo-ku, Tokyo, Japan, 103-8210 | http://www.kao.com |
| The Estee Lauder Companies Inc Class A | View profile | 62000 | 767 Fifth Avenue, New York, NY, United States, 10153 | https://www.elcompanies.com |
| L'Oreal SA | View profile | 94605 | 41, Rue Martre, Clichy Cedex, Paris, France, 92117 | https://www.loreal.com |
| Shiseido Co Ltd | View profile | 35859 | 5-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061 | http://www.shiseido.co.jp |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
| Panasonic Holdings Corp | View profile | 230025 | 1006, Oaza Kadoma, Kadoma-shi, Osaka, Japan, 571-8501 | https://holdings.panasonic |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
| Johnson & Johnson | View profile | 134400 | One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933 | https://www.jnj.com |
Middle East & Africa beauty tech market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to beauty tech market will help companies and investors design strategic landscapes.
Artificial intelligence (ai) was the largest segment with a revenue share of 38.84% in 2024. Horizon Databook has segmented the Middle East & Africa beauty tech market based on artificial intelligence (ai), augmented reality (ar), wearable technology covering the revenue growth of each sub-segment from 2018 to 2030.
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Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Middle East & Africa beauty tech market databook
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Our clientele includes a mix of beauty tech market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa beauty tech market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa beauty tech market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA beauty tech market size, by country, 2018-2030 (US$M)
Middle East & Africa Beauty Tech Market Outlook Share, 2024 & 2030 (US$M)
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