Europe Beauty Tech Market Size & Outlook, 2025-2030

The beauty tech market in Europe is expected to reach a projected revenue of US$ 44,199.5 million by 2030. A compound annual growth rate of 16.5% is expected of Europe beauty tech market from 2025 to 2030.
Revenue, 2024 (US$M)
$18,196.3
Forecast, 2030 (US$M)
$44,199.5
CAGR, 2025 - 2030
16.5%
Report Coverage
Europe

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Europe beauty tech market, 2018-2030 (US$M)

Europe beauty tech market, 2018-2030 (US$M)

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Europe beauty tech market highlights

  • The Europe beauty tech market generated a revenue of USD 18,196.3 million in 2024.
  • The market is expected to grow at a CAGR of 16.5% from 2025 to 2030.
  • In terms of segment, artificial intelligence (ai) was the largest revenue generating technology in 2024.
  • Artificial Intelligence (AI) is the most lucrative technology segment registering the fastest growth during the forecast period.
  • Country-wise, Germany is expected to register the highest CAGR from 2025 to 2030.


Europe data book summary

Market revenue in 2024USD 18,196.3 million
Market revenue in 2030USD 44,199.5 million
Growth rate16.5% (CAGR from 2025 to 2030)
Largest segmentArtificial intelligence (ai)
Fastest growing segmentArtificial Intelligence (AI)
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationArtificial Intelligence (AI), Augmented Reality (AR), Wearable Technology


Other key industry trends

  • In terms of revenue, Europe region accounted for 27.5% of the global beauty tech market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 50,392.6 million by 2030.

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Beauty Tech Market Companies

Name Profile # Employees HQ Website
Mary Kay Global View profile 1001-5000 Addison, Texas, United States, North America https://www.marykay.com
Oriflame View profile 11-50 Athens, Attiki, Greece, Europe http://www.oriflame.gr
Revlon View profile 1001-5000 New York, New York, United States, North America https://www.revlonanz.com
Avon Products View profile 10001+ London, England, United Kingdom, Europe https://www.avon.co.in
AMOREPACIFIC View profile 1001-5000 Yongsan, Seoul-t'ukpyolsi, South Korea, Asia https://www.amorepacific.com
Dyson View profile 5001-10000 Malmesbury, Wiltshire, United Kingdom, Europe http://www.dyson.com
Sephora View profile 10001+ Neuilly-sur-seine, Ile-de-France, France, Europe https://www.sephora.com
Kao Corp View profile 42450 14-10, Nihonbashi Kayabacho 1-chome, Chuo-ku, Tokyo, Japan, 103-8210 http://www.kao.com
The Estee Lauder Companies Inc Class A View profile 62000 767 Fifth Avenue, New York, NY, United States, 10153 https://www.elcompanies.com
L'Oreal SA View profile 94605 41, Rue Martre, Clichy Cedex, Paris, France, 92117 https://www.loreal.com
Shiseido Co Ltd View profile 35859 5-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061 http://www.shiseido.co.jp
Unilever PLC View profile 128377 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY https://www.unilever.com
Panasonic Holdings Corp View profile 230025 1006, Oaza Kadoma, Kadoma-shi, Osaka, Japan, 571-8501 https://holdings.panasonic
Procter & Gamble Co View profile 107000 One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 https://www.pginvestor.com
Johnson & Johnson View profile 134400 One Johnson and Johnson Plaza, New Brunswick, NJ, United States, 08933 https://www.jnj.com

Europe beauty tech market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to beauty tech market will help companies and investors design strategic landscapes.


Artificial intelligence (ai) was the largest segment with a revenue share of 44.27% in 2024. Horizon Databook has segmented the Europe beauty tech market based on artificial intelligence (ai), augmented reality (ar), wearable technology covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Europe beauty tech market databook

  • Our clientele includes a mix of beauty tech market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Europe beauty tech market , including forecasts for subscribers. This continent databook contains high-level insights into Europe beauty tech market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe beauty tech market size, by country, 2018-2030 (US$M)

Europe Beauty Tech Market Outlook Share, 2024 & 2030 (US$M)

Europe beauty tech market size, by country, 2018-2030 (US$M)

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