U.S. Baby Wipes Market Size & Outlook, 2019-2027

The baby wipes market in the United States is expected to reach a projected revenue of US$ 1,599.5 million by 2027. A compound annual growth rate of 5% is expected of the United States baby wipes market from 2020 to 2027.
Revenue, 2019 (US$M)
$1,084.8
Forecast, 2027 (US$M)
$1,599.5
CAGR, 2020 - 2027
5%
Report Coverage
U.S.

U.S. baby wipes market highlights

  • The U.S. baby wipes market generated a revenue of USD 1,084.8 million in 2019 and is expected to reach USD 1,599.5 million by 2027.
  • The U.S. market is expected to grow at a CAGR of 5% from 2020 to 2027.
  • In terms of segment, dry wipes was the largest revenue generating product in 2019.
  • Wet Wipes is the most lucrative product segment registering the fastest growth during the forecast period.

Baby wipes market data book summary

Market revenue in 2019USD 1,084.8 million
Market revenue in 2027USD 1,599.5 million
Growth rate5% (CAGR from 2019 to 2027)
Largest segmentDry wipes
Fastest growing segmentWet Wipes
Historical data2016 - 2018
Base year2019
Forecast period2020 - 2027
Quantitative unitsRevenue in USD million
Market segmentationDry Wipes, Wet Wipes
Key market players worldwideJohnson & Johnson, The Himalaya Drug Company, Hengan International Group Co Ltd, Kimberly-Clark Corp, Pigeon Corp, Procter & Gamble Co, Unicharm Corp

Other key industry trends

  • In terms of revenue, U.S. accounted for 23.8% of the global baby wipes market in 2019.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2027.
  • In North America, U.S. baby wipes market is projected to lead the regional market in terms of revenue in 2027.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 1,599.5 million by 2027.

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Baby Wipes Market Companies

Name Profile # Employees HQ Website

U.S. baby wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to baby wipes market will help companies and investors design strategic landscapes.


Dry wipes was the largest segment with a revenue share of 59.5% in 2019. Horizon Databook has segmented the U.S. baby wipes market based on dry wipes, wet wipes covering the revenue growth of each sub-segment from 2016 to 2027.


  • U.S. Baby Wipes Product Outlook (Revenue, USD Million, 2016-2027)
    • Dry Wipes
    • Wet Wipes
  • U.S. Baby Wipes Distribution Channel Outlook (Revenue, USD Million, 2016-2027)
    • Hypermarket/Supermarket
    • Pharmacy and Drug stores
    • E-commerce
    • Others

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. baby wipes market , including forecasts for subscribers. This country databook contains high-level insights into U.S. baby wipes market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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U.S. baby wipes market size, by product, 2016-2027 (US$M)

U.S. Baby Wipes Market Outlook Share, 2019 & 2027 (US$M)

U.S. baby wipes market size, by product, 2016-2027 (US$M)

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