Europe Baby Wipes Market Size & Outlook, 2019-2027

The baby wipes market in Europe is expected to reach a projected revenue of US$ 1,804.8 million by 2027. A compound annual growth rate of 5.2% is expected of Europe baby wipes market from 2020 to 2027.
Revenue, 2019 (US$M)
$1,198.7
Forecast, 2027 (US$M)
$1,804.8
CAGR, 2020 - 2027
5.2%
Report Coverage
Europe

Europe baby wipes market highlights

  • The Europe baby wipes market generated a revenue of USD 1,198.7 million in 2019.
  • The market is expected to grow at a CAGR of 5.2% from 2020 to 2027.
  • In terms of segment, dry wipes was the largest revenue generating product in 2019.
  • Wet Wipes is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Germany is expected to register the highest CAGR from 2020 to 2027.

Europe data book summary

Market revenue in 2019USD 1,198.7 million
Market revenue in 2027USD 1,804.8 million
Growth rate5.2% (CAGR from 2019 to 2027)
Largest segmentDry wipes
Fastest growing segmentWet Wipes
Historical data covered2016 - 2018
Base year for estimation2019
Forecast period covered2020 - 2027
Quantitative unitsRevenue in USD million
Market segmentationDry Wipes, Wet Wipes
Key market players worldwideJohnson & Johnson, The Himalaya Drug Company, Hengan International Group Co Ltd, Kimberly-Clark Corp, Pigeon Corp, Procter & Gamble Co, Unicharm Corp

Other key industry trends

  • In terms of revenue, Europe region accounted for 26.3% of the global baby wipes market in 2019.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2027.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 1,712.4 million by 2027.

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Baby Wipes Market Companies

Name Profile # Employees HQ Website

Europe baby wipes market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to baby wipes market will help companies and investors design strategic landscapes.


Dry wipes was the largest segment with a revenue share of 62.08% in 2019. Horizon Databook has segmented the Europe baby wipes market based on dry wipes, wet wipes covering the revenue growth of each sub-segment from 2016 to 2027.


  • Europe Baby Wipes Product Outlook (Revenue, USD Million, 2016-2027)
    • Dry Wipes
    • Wet Wipes
  • Europe Baby Wipes Distribution Channel Outlook (Revenue, USD Million, 2016-2027)
    • Hypermarket/Supermarket
    • Pharmacy and Drug stores
    • E-commerce
    • Others

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Target buyers of Europe baby wipes market databook

  • Our clientele includes a mix of baby wipes market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe baby wipes market , including forecasts for subscribers. This continent databook contains high-level insights into Europe baby wipes market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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Europe baby wipes market size, by country, 2016-2027 (US$M)

Europe Baby Wipes Market Outlook Share, 2019 & 2027 (US$M)

Europe baby wipes market size, by country, 2016-2027 (US$M)

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