China Audience Analytics Market Size & Outlook, 2023-2030
China audience analytics market, 2018-2030 (US$M)
Related Markets
China audience analytics market highlights
- The China audience analytics market generated a revenue of USD 243.7 million in 2023 and is expected to reach USD 590.4 million by 2030.
- The China market is expected to grow at a CAGR of 13.5% from 2024 to 2030.
- In terms of segment, solution was the largest revenue generating component in 2023.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
Audience analytics market data book summary
| Market revenue in 2023 | USD 243.7 million |
| Market revenue in 2030 | USD 590.4 million |
| Growth rate | 13.5% (CAGR from 2023 to 2030) |
| Largest segment | Solution |
| Fastest growing segment | Services |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Solution, Services |
| Key market players worldwide | Adobe Inc, Oracle Corp, International Business Machines Corp, SAS AB, Alphabet Inc Class A, ComScore Inc, Unifi Inc, Akamai Technologies Inc, JCDecaux SE, Telmar, Audiense, Raydiant, Quividi, AnalyticOwl, NetBase Solutions |
Other key industry trends
- In terms of revenue, China accounted for 5.4% of the global audience analytics market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China audience analytics market is projected to lead the regional market in terms of revenue in 2030.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 542.7 million by 2030.
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Audience Analytics Market Scope
Audience Analytics Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
China audience analytics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to audience analytics market will help companies and investors design strategic landscapes.
Solution was the largest segment with a revenue share of 66.02% in 2023. Horizon Databook has segmented the China audience analytics market based on solution, services covering the revenue growth of each sub-segment from 2018 to 2030.
- China Audience Analytics Component Outlook (Revenue, USD Million, 2018-2030)
- Solution
- Services
- China Audience Analytics Application Outlook (Revenue, USD Million, 2018-2030)
- Competitive Analysis
- Sales & Marketing Management
- Customer Experience
- China Audience Analytics Enterprise Size Outlook (Revenue, USD Million, 2018-2030)
- Large Size Enterprises
- Small and Medium Sized Enterprises
- China Audience Analytics End-use Industry Outlook (Revenue, USD Million, 2018-2030)
- IT & Telecommunication
- Healthcare
- Retail & E-Commerce
- Automotive & Transportation
- Media & Entertainment
- Others
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Target buyers of China audience analytics market databook
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Our clientele includes a mix of audience analytics market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the China audience analytics market , including forecasts for subscribers. This country databook contains high-level insights into China audience analytics market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
China audience analytics market size, by component, 2018-2030 (US$M)
China Audience Analytics Market Outlook Share, 2023 & 2030 (US$M)
Related regional statistics
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