Vietnam Anime Market Size & Outlook, 2026-2033
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Vietnam anime market highlights
- The Vietnam anime market generated a revenue of USD 218.9 million in 2025 and is expected to reach USD 547.6 million by 2033.
- The Vietnam market is expected to grow at a CAGR of 12% from 2026 to 2033.
- In terms of segment, internet distribution was the largest revenue generating type in 2025.
- Merchandising is the most lucrative type segment registering the fastest growth during the forecast period.
Anime market data book summary
| Market revenue in 2025 | USD 218.9 million |
| Market revenue in 2033 | USD 547.6 million |
| Growth rate | 12% (CAGR from 2026 to 2033) |
| Largest segment | Internet distribution |
| Fastest growing segment | Merchandising |
| Historical data | 2021 - 2024 |
| Base year | 2025 |
| Forecast period | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | T.V., Movie, Video, Internet Distribution, Merchandising, Music, Pachinko, Live Entertainment |
| Key market players worldwide | Pierrot, Studio Ghibli, Bioworld, Sunrise, Toei Animation, Bones Studio, Kyoto, Madhouse, Sony Pictures Entertainment, Good Smile Company, Sentai Holdings, VIZ Media, Eleven Arts |
Other key industry trends
- In terms of revenue, Vietnam accounted for 0.6% of the global anime market in 2025.
- Country-wise, Japan is expected to lead the global market in terms of revenue in 2033.
- In Asia Pacific, Japan anime market is projected to lead the regional market in terms of revenue in 2033.
- India is the fastest growing regional market in Asia Pacific and is projected to reach USD 2,239.2 million by 2033.
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Anime Market Scope
Anime Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Eleven Arts | View profile | 11-50 | Los Angeles, California, United States, North America | https://www.elevenarts.net |
| Sentai Holdings | View profile | 51-100 | Houston, Texas, United States, North America | https://www.sentaifilmworks.com |
| Madhouse | View profile | 11-50 | Royal Oak, Michigan, United States, North America | http://madhouseinc.com/ |
| Bones Studio | View profile | 11-50 | Warszawa, Mazowieckie, Poland, Europe | https://bones.studio/ |
| Toei Animation | View profile | 1001-5000 | Nakano, Nagano, Japan, Asia | http://corp.toei-anim.co.jp/ |
| Pierrot | View profile | - | Mitaka, Tokyo, Japan, Asia | http://pierrot.jp |
| Sony Pictures Entertainment | View profile | 5001-10000 | Culver City, California, United States, North America | http://sonypictures.com |
| Sunrise | View profile | 11-50 | Paris, Ile-de-France, France, Europe | https://www.sunrise.am |
| VIZ Media | View profile | 51-100 | San Francisco, California, United States, North America | http://www.viz.com |
| Kyoto | View profile | - | Mexico City, Distrito Federal, Mexico, North America | http://www.kyoto.mx/principal.php |
| Bioworld | View profile | 251-500 | Irving, Texas, United States, North America | http://bioworldcorp.com/ |
| Good Smile Company | View profile | 101-250 | Tokyo, Tokyo, Japan, Asia | http://www.goodsmile.info/ |
| Studio Ghibli | View profile | 101-250 | Tokyo, Tokyo, Japan, Asia | http://www.ghibli.jp |
Vietnam anime market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to anime market will help companies and investors design strategic landscapes.
Internet distribution was the largest segment with a revenue share of 27.59% in 2025. Horizon Databook has segmented the Vietnam anime market based on t.v., movie, video, internet distribution, merchandising, music, pachinko, live entertainment covering the revenue growth of each sub-segment from 2021 to 2033.
The market in Vietnam is expected to grow from USD 187.1 million in 2023 to USD 425.7 million in 2030. The increasing anime viewership owing to availability of variety of anime titles on online streaming platforms and the accessibility of high-speed internet are contributing to the market’s growth.
Based on Google Trends, three out of the top five countries ranked by anime popularity globally includes Vietnam. The viewers access anime content through streaming platforms, television, and online communities. The anime industry in Vietnam has grown significantly in the past few years, with an everexpanding fan base eagerly consuming Japanese as well as Vietnamese original anime content.
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Target buyers of Vietnam anime market databook
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Our clientele includes a mix of anime market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Vietnam anime market , including forecasts for subscribers. This country databook contains high-level insights into Vietnam anime market from 2021 to 2033, including revenue numbers, major trends, and company profiles.
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Vietnam anime market size, by type, 2021-2033 (US$M)
Vietnam Anime Market Outlook Share, 2025 & 2033 (US$M)
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