U.S. Anime Market Size & Outlook, 2023-2030

The anime market in the United States is expected to reach a projected revenue of US$ 5,836.3 million by 2030. A compound annual growth rate of 14.9% is expected of the United States anime market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,206.9
Forecast, 2030 (US$M)
$5,836.3
CAGR, 2024 - 2030
14.9%
Report Coverage
U.S.

U.S. anime market highlights

  • The U.S. anime market generated a revenue of USD 2,206.9 million in 2023 and is expected to reach USD 5,836.3 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 14.9% from 2024 to 2030.
  • In terms of segment, action & adventure was the largest revenue generating genre in 2023.
  • Sci-Fi & Fantasy is the most lucrative genre segment registering the fastest growth during the forecast period.


Anime market data book summary

Market revenue in 2023USD 2,206.9 million
Market revenue in 2030USD 5,836.3 million
Growth rate14.9% (CAGR from 2023 to 2030)
Largest segmentAction & adventure
Fastest growing segmentSci-Fi & Fantasy
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationAction & Adventure, Sci-Fi & Fantasy, Romance & Drama, Sports


Other key industry trends

  • In terms of revenue, U.S. accounted for 7.1% of the global anime market in 2023.
  • Country-wise, Japan is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. anime market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 4,110.9 million by 2030.

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Anime Market Companies

Name Profile # Employees HQ Website

U.S. anime market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to anime market will help companies and investors design strategic landscapes.


Action & adventure was the largest segment with a revenue share of 34.04% in 2023. Horizon Databook has segmented the U.S. anime market based on action & adventure, sci-fi & fantasy, romance & drama, sports covering the revenue growth of each sub-segment from 2018 to 2030.


The U.S. is the biggest market in North America due to the presence of anime studios which already have a large established viewership base. Moreover, trend of merchandise and collectibles of anime in U.S. is expected to drive the market growth due to the popularity of anime characters and series.

For instance, in January 2023, Good Smile Company, Inc. launched a small figurine (Nendoroid) of Hitori Gotou from the Bocchi the Rock! series even before season 2 was announced. The figurine comes with added accessories to suit the character.

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Target buyers of U.S. anime market databook

  • Our clientele includes a mix of anime market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. anime market , including forecasts for subscribers. This country databook contains high-level insights into U.S. anime market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. anime market size, by genre, 2018-2030 (US$M)

U.S. Anime Market Outlook Share, 2023 & 2030 (US$M)

U.S. anime market size, by genre, 2018-2030 (US$M)

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